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Undergraduate Studies Programme #101 Strategy & Swiss Governance

Bachelor of Business Administration (BBA)

A rigorous Swiss private curriculum synthesizing advanced management theory, quantitative financial rigor, and executive decision science for global leaders.

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Standard Duration 3 Years (6 Semesters)
Academic Credits 180 ECTS Equivalent
Delivery Mode Full-Time / Blended
Next Intakes October & February
Curriculum Structure

Academic Overview & Focus

The Bachelor of Business Administration (BBA) at Brookfield Business School is constructed to meet the highest European and Swiss benchmarks for executive and postgraduate education. Through an integrated balance of core theoretical frameworks, case analytics, and applied enterprise capstones, students master the discipline of strategic decision-making in volatile operating environments.

Rooted in the academic values of the Canton of Zug, the programme emphasizes fiduciarily responsible leadership, quantitative precision, technological readiness, and ethical corporate stewardship.

Advanced quantitative modeling & valuation
Boardroom strategy & fiduciary governance
Digital transformation & enterprise AI platforms
Cross-border market & geopolitical risk analysis
Modular Breakdown

Curriculum Syllabus by Semester

Semester 1 8 Modules
BBA101 Principles of Business Administration & Organizational Foundations
Theory
Analyze fundamental organizational models, historical perspectives and operational frameworks governing modern Business Administration.
BBA102 Financial Accounting & Managerial Costing in Business Administration
Practical
Construct financial statements, balance sheets and compute managerial cost allocation matrices for Business Administration organizations.
BBA103 Microeconomics & Pricing Analysis for Business Administration
Theory
Evaluate market supply and demand, price elasticity, consumer behavior and firm equilibrium within Business Administration sectors.
BBA104 Quantitative Methods & Business Statistics Lab in Business Administration
Practical
Apply probability distributions, hypothesis testing and bivariate regression to Business Administration business datasets.
BBA105 Business Communication & Critical Thinking in Business Administration
Theory
Synthesize academic research, executive briefs, formal business reports and structured critical argumentation in Business Administration.
BBA106 Spreadsheet Modeling & Business Intelligence Lab for Business Administration
Practical
Engineer dynamic multi-sheet financial models, lookup functions, pivot tables and automated workflows in Excel for Business Administration.
BBA107 Organizational Behavior & Team Dynamics in Business Administration
Theory
Deconstruct employee motivation, interpersonal leadership, organizational culture and conflict resolution in Business Administration.
BBA108 Business Law, Commercial Ethics & Swiss Compliance in Business Administration
Theory
Analyze contract enforceability, liability frameworks, Swiss commercial statutes and corporate ethical codes in Business Administration.
Semester 2 8 Modules
BBA201 Macroeconomics, Monetary Systems & Trade in Business Administration
Theory
Examine interest rate policies, national income accounting, foreign exchange and trade balances impacting Business Administration.
BBA202 Corporate Finance & Capital Budgeting Workshop in Business Administration
Practical
Evaluate net present value (NPV), internal rate of return (IRR) and capital structure optimization for Business Administration.
BBA203 Marketing Strategy & Customer Value Propositions in Business Administration
Theory
Formulate market segmentation, brand targeting, positioning (STP) and customer acquisition funnels in Business Administration.
BBA204 Operations Management & Process Optimization Studio in Business Administration
Practical
Map workflow cycle times, apply bottleneck theory and implement statistical process quality control (SPC) in Business Administration.
BBA205 Business Intelligence Dashboarding Lab for Business Administration
Practical
Construct interactive Power BI and Tableau dashboards tracking real-time operational and financial KPIs in Business Administration.
BBA206 Global Supply Networks & Sourcing Logistics in Business Administration
Theory
Analyze multi-tier supplier relationships, global freight economics, incoterms and trade resilience in Business Administration.
BBA207 Human Capital Strategy & Performance Management in Business Administration
Theory
Design competency appraisal matrices, executive compensation schemes and talent retention frameworks in Business Administration.
BBA208 First-Year Applied Business Administration Practicum & Case Analysis
Practical
Execute an end-to-end organizational case study diagnosing operational bottlenecks and proposing solutions in Business Administration.
Semester 3 8 Modules
BBA301 Strategic Management & Competitive Positioning in Business Administration
Theory
Apply Porter's Five Forces, VRIO resource-based frameworks and blue ocean strategies to secure competitive advantage in Business Administration.
BBA302 Advanced Financial Modeling & Valuation Studio for Business Administration
Practical
Build 3-statement integrated financial forecast models and discounted cash flow (DCF) enterprise valuations in Business Administration.
BBA303 Consumer Psychology & Decision Heuristics in Business Administration
Theory
Deconstruct cognitive biases, behavioral economics, brand affinity and digital purchasing psychology in Business Administration.
BBA304 Supply Chain Analytics & Inventory Control Lab in Business Administration
Practical
Calculate economic order quantities (EOQ), safety stock buffers and multi-echelon network flows in Business Administration.
BBA305 Corporate Governance, Boardroom Oversight & Fiduciary Duties in Business Administration
Theory
Audit corporate board structures, executive remuneration, agency conflict mitigation and stakeholder rights in Business Administration.
BBA306 Digital Business Platforms & E-Commerce Systems in Business Administration
Practical
Evaluate multi-sided platform architectures, conversion funnel optimization and digital payment gateways in Business Administration.
BBA307 Cross-Cultural Negotiation & Transnational Management in Business Administration
Theory
Master interest-based negotiation tactics (BATNA), cultural intelligence frameworks and transnational diplomacy.
BBA308 Mid-Degree Applied Case Competition Studio in Business Administration
Practical
Collaborate in cross-functional teams to solve a high-stakes competitive business challenge in Business Administration.
Semester 4 8 Modules
BBA401 Advanced Topical Specialization & Frameworks in Business Administration
Theory
Critically analyze state-of-the-art frameworks, emerging methodologies and specialized paradigm shifts in Business Administration.
BBA402 Enterprise Resource Planning (ERP) & Business Process Studio in Business Administration
Practical
Execute enterprise business processes, purchase-to-pay and order-to-cash workflows in modern ERP software for Business Administration.
BBA403 Corporate Entrepreneurship & Venture Incubation in Business Administration
Theory
Formulate lean canvas business models, customer discovery experiments and minimum viable product (MVP) roadmaps in Business Administration.
BBA404 Venture Pitching, Cap Tables & Financial Projections Lab in Business Administration
Practical
Structure capitalization tables, calculate dilution rounds and pitch ventures to angel and VC investors in Business Administration.
BBA405 Sustainability Accounting, ESG Standards & Carbon Auditing in Business Administration
Theory
Evaluate GRI, CSRD and ISSB sustainability reporting frameworks and measure corporate carbon footprints in Business Administration.
BBA406 Predictive Analytics & Machine Learning for Business Lab in Business Administration
Practical
Train decision trees, logistic classifiers and time-series forecasts to anticipate customer trends in Business Administration.
BBA407 Risk Management, Internal Control & Enterprise Resilience in Business Administration
Theory
Formulate COSO ERM risk matrices, key risk indicators (KRIs) and operational business continuity plans in Business Administration.
BBA408 Second-Year Consulting Practicum & Corporate Brief in Business Administration
Practical
Author an executive-level strategic advisory report addressing a live corporate challenge in Business Administration.
Semester 5 8 Modules
BBA501 Global Strategic Alliances, Mergers & Acquisitions in Business Administration
Theory
Evaluate M&A synergies, due diligence methodologies, hostile takeover defense and post-merger integration in Business Administration.
BBA502 M&A Due Diligence & Deal Structuring Studio in Business Administration
Practical
Conduct financial, legal and operational due diligence simulations and draft term sheets for acquisitions in Business Administration.
BBA503 Executive Leadership, Change Management & Turnarounds in Business Administration
Theory
Lead transformational organizational restructuring, Kotter change sequences and crisis turnaround plans in Business Administration.
BBA504 Strategic Simulation Workshop & Executive Decision Studio in Business Administration
Practical
Compete in multi-period executive business simulation games directing pricing, capacity and R&D capital in Business Administration.
BBA505 Innovation Management, R&D Strategy & Patent Portfolios in Business Administration
Theory
Manage technology adoption S-curves, stage-gate innovation funnels and patent portfolio monetizations in Business Administration.
BBA506 Digital Marketing Campaigns & Omnichannel Analytics Lab for Business Administration
Practical
Optimize multi-channel marketing campaigns measuring CAC, ROAS and conversion attribution models in Business Administration.
BBA507 Research Methodologies, Survey Design & Empirical Inquiries in Business Administration
Theory
Design primary survey instruments, sample stratification and ethical data collection protocols in Business Administration.
BBA508 Pre-Capstone Research Proposal & Industry Scope Colloquium in Business Administration
Practical
Formulate and defend the formal bachelor capstone project charter and experimental research scope in Business Administration.
Semester 6 8 Modules
BBA601 Strategic Policy, Geopolitics & Global Trade Horizons in Business Administration
Theory
Critically assess deglobalization, trade protectionism, geopolitical flashpoints and multinational resilience in Business Administration.
BBA602 Senior Business Administration Capstone Project: Industry Investigation & Data Collection
Practical
Gather and analyze primary and secondary corporate data addressing the approved capstone hypothesis in Business Administration.
BBA603 Senior Business Administration Capstone Project: Strategic Synthesis & Model Development
Practical
Engineer the comprehensive strategic framework, financial model or management solution for Business Administration.
BBA604 Contemporary Debates & Frontiers in Modern Business Administration
Theory
Debate controversial emerging trends, academic literature frontiers and disruptive paradigms in Business Administration.
BBA605 Executive Presentation Skills, Board Briefing & Rhetorical Persuasion in Business Administration
Practical
Deliver persuasive executive boardroom presentations, handle difficult stakeholder Q&A and master rhetoric in Business Administration.
BBA606 Business Ethics, Sustainable Stewardship & Swiss Governance in Business Administration
Theory
Audit moral decision making, long-term stakeholder stewardship and Swiss institutional governance principles in Business Administration.
BBA607 Professional Portfolio, Personal Brand & Executive Readiness in Business Administration
Practical
Package the comprehensive undergraduate portfolio, verifiable business case studies and career strategy in Business Administration.
BBA608 Final Business Administration Capstone Defense & Oral Academic Examination
Practical
Defend the final bachelor capstone dissertation before a faculty panel and industry examiners in Business Administration.
Professional Placement

Career Trajectory & Placement

Graduates of the Bachelor of Business Administration (BBA) pursue leadership roles across multinational enterprises, Swiss private banking houses, boutique consultancies, and innovative scale-ups.

Target Executive Roles
Chief Executive, Vice President Strategy, Managing Director, Senior Partner, Head of Corporate Governance.
Industry Sectors
Private Banking, FinTech, Global Supply Chain, Luxury Goods, Management Consulting, Healthcare Systems.
Swiss Private Higher Education Regulatory Notice

Brookfield Business School operates as an independent private higher education institute pursuant to Article 20 of the Swiss Federal Constitution (academic freedom) and relevant cantonal legislation in the Canton of Zug. Degrees and qualifications conferred are proprietary private Swiss academic credentials in accordance with Swiss private law.

Admissions Information

Enrolment Details

  • Degree Level Undergraduate Studies
  • Duration 3 Years (6 Semesters)
  • Academic Load 180 ECTS Equivalent
  • Delivery Full-Time / Blended
  • Next Cohort October & February
Eligibility Criteria

Secondary School Diploma / Swiss Matura / International Baccalaureate or recognized foreign upper-secondary certificate. English proficiency IELTS 6.0+ or equivalent.

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