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Undergraduate Studies Programme #110 Digital Transformation & Analytics

BSc in Business Analytics

A rigorous Swiss private curriculum synthesizing advanced management theory, quantitative financial rigor, and executive decision science for global leaders.

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Standard Duration 3 Years (6 Semesters)
Academic Credits 180 ECTS Equivalent
Delivery Mode Full-Time / Blended
Next Intakes October & February
Curriculum Structure

Academic Overview & Focus

The BSc in Business Analytics at Brookfield Business School is constructed to meet the highest European and Swiss benchmarks for executive and postgraduate education. Through an integrated balance of core theoretical frameworks, case analytics, and applied enterprise capstones, students master the discipline of strategic decision-making in volatile operating environments.

Rooted in the academic values of the Canton of Zug, the programme emphasizes fiduciarily responsible leadership, quantitative precision, technological readiness, and ethical corporate stewardship.

Advanced quantitative modeling & valuation
Boardroom strategy & fiduciary governance
Digital transformation & enterprise AI platforms
Cross-border market & geopolitical risk analysis
Modular Breakdown

Curriculum Syllabus by Semester

Semester 1 8 Modules
ANL101 Principles of Business Analytics & Organizational Foundations
Theory
Analyze fundamental organizational models, historical perspectives and operational frameworks governing modern Business Analytics.
ANL102 Financial Accounting & Managerial Costing in Business Analytics
Practical
Construct financial statements, balance sheets and compute managerial cost allocation matrices for Business Analytics organizations.
ANL103 Microeconomics & Pricing Analysis for Business Analytics
Theory
Evaluate market supply and demand, price elasticity, consumer behavior and firm equilibrium within Business Analytics sectors.
ANL104 Quantitative Methods & Business Statistics Lab in Business Analytics
Practical
Apply probability distributions, hypothesis testing and bivariate regression to Business Analytics business datasets.
ANL105 Business Communication & Critical Thinking in Business Analytics
Theory
Synthesize academic research, executive briefs, formal business reports and structured critical argumentation in Business Analytics.
ANL106 Spreadsheet Modeling & Business Intelligence Lab for Business Analytics
Practical
Engineer dynamic multi-sheet financial models, lookup functions, pivot tables and automated workflows in Excel for Business Analytics.
ANL107 Organizational Behavior & Team Dynamics in Business Analytics
Theory
Deconstruct employee motivation, interpersonal leadership, organizational culture and conflict resolution in Business Analytics.
ANL108 Business Law, Commercial Ethics & Swiss Compliance in Business Analytics
Theory
Analyze contract enforceability, liability frameworks, Swiss commercial statutes and corporate ethical codes in Business Analytics.
Semester 2 8 Modules
ANL201 Macroeconomics, Monetary Systems & Trade in Business Analytics
Theory
Examine interest rate policies, national income accounting, foreign exchange and trade balances impacting Business Analytics.
ANL202 Corporate Finance & Capital Budgeting Workshop in Business Analytics
Practical
Evaluate net present value (NPV), internal rate of return (IRR) and capital structure optimization for Business Analytics.
ANL203 Marketing Strategy & Customer Value Propositions in Business Analytics
Theory
Formulate market segmentation, brand targeting, positioning (STP) and customer acquisition funnels in Business Analytics.
ANL204 Operations Management & Process Optimization Studio in Business Analytics
Practical
Map workflow cycle times, apply bottleneck theory and implement statistical process quality control (SPC) in Business Analytics.
ANL205 Business Intelligence Dashboarding Lab for Business Analytics
Practical
Construct interactive Power BI and Tableau dashboards tracking real-time operational and financial KPIs in Business Analytics.
ANL206 Global Supply Networks & Sourcing Logistics in Business Analytics
Theory
Analyze multi-tier supplier relationships, global freight economics, incoterms and trade resilience in Business Analytics.
ANL207 Human Capital Strategy & Performance Management in Business Analytics
Theory
Design competency appraisal matrices, executive compensation schemes and talent retention frameworks in Business Analytics.
ANL208 First-Year Applied Business Analytics Practicum & Case Analysis
Practical
Execute an end-to-end organizational case study diagnosing operational bottlenecks and proposing solutions in Business Analytics.
Semester 3 8 Modules
ANL301 Strategic Management & Competitive Positioning in Business Analytics
Theory
Apply Porter's Five Forces, VRIO resource-based frameworks and blue ocean strategies to secure competitive advantage in Business Analytics.
ANL302 Advanced Financial Modeling & Valuation Studio for Business Analytics
Practical
Build 3-statement integrated financial forecast models and discounted cash flow (DCF) enterprise valuations in Business Analytics.
ANL303 Consumer Psychology & Decision Heuristics in Business Analytics
Theory
Deconstruct cognitive biases, behavioral economics, brand affinity and digital purchasing psychology in Business Analytics.
ANL304 Supply Chain Analytics & Inventory Control Lab in Business Analytics
Practical
Calculate economic order quantities (EOQ), safety stock buffers and multi-echelon network flows in Business Analytics.
ANL305 Corporate Governance, Boardroom Oversight & Fiduciary Duties in Business Analytics
Theory
Audit corporate board structures, executive remuneration, agency conflict mitigation and stakeholder rights in Business Analytics.
ANL306 Digital Business Platforms & E-Commerce Systems in Business Analytics
Practical
Evaluate multi-sided platform architectures, conversion funnel optimization and digital payment gateways in Business Analytics.
ANL307 Cross-Cultural Negotiation & Transnational Management in Business Analytics
Theory
Master interest-based negotiation tactics (BATNA), cultural intelligence frameworks and transnational diplomacy.
ANL308 Mid-Degree Applied Case Competition Studio in Business Analytics
Practical
Collaborate in cross-functional teams to solve a high-stakes competitive business challenge in Business Analytics.
Semester 4 8 Modules
ANL401 Advanced Topical Specialization & Frameworks in Business Analytics
Theory
Critically analyze state-of-the-art frameworks, emerging methodologies and specialized paradigm shifts in Business Analytics.
ANL402 Enterprise Resource Planning (ERP) & Business Process Studio in Business Analytics
Practical
Execute enterprise business processes, purchase-to-pay and order-to-cash workflows in modern ERP software for Business Analytics.
ANL403 Corporate Entrepreneurship & Venture Incubation in Business Analytics
Theory
Formulate lean canvas business models, customer discovery experiments and minimum viable product (MVP) roadmaps in Business Analytics.
ANL404 Venture Pitching, Cap Tables & Financial Projections Lab in Business Analytics
Practical
Structure capitalization tables, calculate dilution rounds and pitch ventures to angel and VC investors in Business Analytics.
ANL405 Sustainability Accounting, ESG Standards & Carbon Auditing in Business Analytics
Theory
Evaluate GRI, CSRD and ISSB sustainability reporting frameworks and measure corporate carbon footprints in Business Analytics.
ANL406 Predictive Analytics & Machine Learning for Business Lab in Business Analytics
Practical
Train decision trees, logistic classifiers and time-series forecasts to anticipate customer trends in Business Analytics.
ANL407 Risk Management, Internal Control & Enterprise Resilience in Business Analytics
Theory
Formulate COSO ERM risk matrices, key risk indicators (KRIs) and operational business continuity plans in Business Analytics.
ANL408 Second-Year Consulting Practicum & Corporate Brief in Business Analytics
Practical
Author an executive-level strategic advisory report addressing a live corporate challenge in Business Analytics.
Semester 5 8 Modules
ANL501 Global Strategic Alliances, Mergers & Acquisitions in Business Analytics
Theory
Evaluate M&A synergies, due diligence methodologies, hostile takeover defense and post-merger integration in Business Analytics.
ANL502 M&A Due Diligence & Deal Structuring Studio in Business Analytics
Practical
Conduct financial, legal and operational due diligence simulations and draft term sheets for acquisitions in Business Analytics.
ANL503 Executive Leadership, Change Management & Turnarounds in Business Analytics
Theory
Lead transformational organizational restructuring, Kotter change sequences and crisis turnaround plans in Business Analytics.
ANL504 Strategic Simulation Workshop & Executive Decision Studio in Business Analytics
Practical
Compete in multi-period executive business simulation games directing pricing, capacity and R&D capital in Business Analytics.
ANL505 Innovation Management, R&D Strategy & Patent Portfolios in Business Analytics
Theory
Manage technology adoption S-curves, stage-gate innovation funnels and patent portfolio monetizations in Business Analytics.
ANL506 Digital Marketing Campaigns & Omnichannel Analytics Lab for Business Analytics
Practical
Optimize multi-channel marketing campaigns measuring CAC, ROAS and conversion attribution models in Business Analytics.
ANL507 Research Methodologies, Survey Design & Empirical Inquiries in Business Analytics
Theory
Design primary survey instruments, sample stratification and ethical data collection protocols in Business Analytics.
ANL508 Pre-Capstone Research Proposal & Industry Scope Colloquium in Business Analytics
Practical
Formulate and defend the formal bachelor capstone project charter and experimental research scope in Business Analytics.
Semester 6 8 Modules
ANL601 Strategic Policy, Geopolitics & Global Trade Horizons in Business Analytics
Theory
Critically assess deglobalization, trade protectionism, geopolitical flashpoints and multinational resilience in Business Analytics.
ANL602 Senior Business Analytics Capstone Project: Industry Investigation & Data Collection
Practical
Gather and analyze primary and secondary corporate data addressing the approved capstone hypothesis in Business Analytics.
ANL603 Senior Business Analytics Capstone Project: Strategic Synthesis & Model Development
Practical
Engineer the comprehensive strategic framework, financial model or management solution for Business Analytics.
ANL604 Contemporary Debates & Frontiers in Modern Business Analytics
Theory
Debate controversial emerging trends, academic literature frontiers and disruptive paradigms in Business Analytics.
ANL605 Executive Presentation Skills, Board Briefing & Rhetorical Persuasion in Business Analytics
Practical
Deliver persuasive executive boardroom presentations, handle difficult stakeholder Q&A and master rhetoric in Business Analytics.
ANL606 Business Ethics, Sustainable Stewardship & Swiss Governance in Business Analytics
Theory
Audit moral decision making, long-term stakeholder stewardship and Swiss institutional governance principles in Business Analytics.
ANL607 Professional Portfolio, Personal Brand & Executive Readiness in Business Analytics
Practical
Package the comprehensive undergraduate portfolio, verifiable business case studies and career strategy in Business Analytics.
ANL608 Final Business Analytics Capstone Defense & Oral Academic Examination
Practical
Defend the final bachelor capstone dissertation before a faculty panel and industry examiners in Business Analytics.
Professional Placement

Career Trajectory & Placement

Graduates of the BSc in Business Analytics pursue leadership roles across multinational enterprises, Swiss private banking houses, boutique consultancies, and innovative scale-ups.

Target Executive Roles
Chief Executive, Vice President Strategy, Managing Director, Senior Partner, Head of Corporate Governance.
Industry Sectors
Private Banking, FinTech, Global Supply Chain, Luxury Goods, Management Consulting, Healthcare Systems.
Swiss Private Higher Education Regulatory Notice

Brookfield Business School operates as an independent private higher education institute pursuant to Article 20 of the Swiss Federal Constitution (academic freedom) and relevant cantonal legislation in the Canton of Zug. Degrees and qualifications conferred are proprietary private Swiss academic credentials in accordance with Swiss private law.

Admissions Information

Enrolment Details

  • Degree Level Undergraduate Studies
  • Duration 3 Years (6 Semesters)
  • Academic Load 180 ECTS Equivalent
  • Delivery Full-Time / Blended
  • Next Cohort October & February
Eligibility Criteria

Secondary School Diploma / Swiss Matura / International Baccalaureate or recognized foreign upper-secondary certificate. English proficiency IELTS 6.0+ or equivalent.

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