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Undergraduate Studies Programme #113 Luxury Brand & Hospitality Management

BA in Hospitality & Service Management

A rigorous Swiss private curriculum synthesizing advanced management theory, quantitative financial rigor, and executive decision science for global leaders.

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Standard Duration 3 Years (6 Semesters)
Academic Credits 180 ECTS Equivalent
Delivery Mode Full-Time / Blended
Next Intakes October & February
Curriculum Structure

Academic Overview & Focus

The BA in Hospitality & Service Management at Brookfield Business School is constructed to meet the highest European and Swiss benchmarks for executive and postgraduate education. Through an integrated balance of core theoretical frameworks, case analytics, and applied enterprise capstones, students master the discipline of strategic decision-making in volatile operating environments.

Rooted in the academic values of the Canton of Zug, the programme emphasizes fiduciarily responsible leadership, quantitative precision, technological readiness, and ethical corporate stewardship.

Advanced quantitative modeling & valuation
Boardroom strategy & fiduciary governance
Digital transformation & enterprise AI platforms
Cross-border market & geopolitical risk analysis
Modular Breakdown

Curriculum Syllabus by Semester

Semester 1 8 Modules
HSP101 Principles of Hospitality & Service Management & Organizational Foundations
Theory
Analyze fundamental organizational models, historical perspectives and operational frameworks governing modern Hospitality & Service Management.
HSP102 Financial Accounting & Managerial Costing in Hospitality & Service Management
Practical
Construct financial statements, balance sheets and compute managerial cost allocation matrices for Hospitality & Service Management organizations.
HSP103 Microeconomics & Pricing Analysis for Hospitality & Service Management
Theory
Evaluate market supply and demand, price elasticity, consumer behavior and firm equilibrium within Hospitality & Service Management sectors.
HSP104 Quantitative Methods & Business Statistics Lab in Hospitality & Service Management
Practical
Apply probability distributions, hypothesis testing and bivariate regression to Hospitality & Service Management business datasets.
HSP105 Business Communication & Critical Thinking in Hospitality & Service Management
Theory
Synthesize academic research, executive briefs, formal business reports and structured critical argumentation in Hospitality & Service Management.
HSP106 Spreadsheet Modeling & Business Intelligence Lab for Hospitality & Service Management
Practical
Engineer dynamic multi-sheet financial models, lookup functions, pivot tables and automated workflows in Excel for Hospitality & Service Management.
HSP107 Organizational Behavior & Team Dynamics in Hospitality & Service Management
Theory
Deconstruct employee motivation, interpersonal leadership, organizational culture and conflict resolution in Hospitality & Service Management.
HSP108 Business Law, Commercial Ethics & Swiss Compliance in Hospitality & Service Management
Theory
Analyze contract enforceability, liability frameworks, Swiss commercial statutes and corporate ethical codes in Hospitality & Service Management.
Semester 2 8 Modules
HSP201 Macroeconomics, Monetary Systems & Trade in Hospitality & Service Management
Theory
Examine interest rate policies, national income accounting, foreign exchange and trade balances impacting Hospitality & Service Management.
HSP202 Corporate Finance & Capital Budgeting Workshop in Hospitality & Service Management
Practical
Evaluate net present value (NPV), internal rate of return (IRR) and capital structure optimization for Hospitality & Service Management.
HSP203 Marketing Strategy & Customer Value Propositions in Hospitality & Service Management
Theory
Formulate market segmentation, brand targeting, positioning (STP) and customer acquisition funnels in Hospitality & Service Management.
HSP204 Operations Management & Process Optimization Studio in Hospitality & Service Management
Practical
Map workflow cycle times, apply bottleneck theory and implement statistical process quality control (SPC) in Hospitality & Service Management.
HSP205 Business Intelligence Dashboarding Lab for Hospitality & Service Management
Practical
Construct interactive Power BI and Tableau dashboards tracking real-time operational and financial KPIs in Hospitality & Service Management.
HSP206 Global Supply Networks & Sourcing Logistics in Hospitality & Service Management
Theory
Analyze multi-tier supplier relationships, global freight economics, incoterms and trade resilience in Hospitality & Service Management.
HSP207 Human Capital Strategy & Performance Management in Hospitality & Service Management
Theory
Design competency appraisal matrices, executive compensation schemes and talent retention frameworks in Hospitality & Service Management.
HSP208 First-Year Applied Hospitality & Service Management Practicum & Case Analysis
Practical
Execute an end-to-end organizational case study diagnosing operational bottlenecks and proposing solutions in Hospitality & Service Management.
Semester 3 8 Modules
HSP301 Strategic Management & Competitive Positioning in Hospitality & Service Management
Theory
Apply Porter's Five Forces, VRIO resource-based frameworks and blue ocean strategies to secure competitive advantage in Hospitality & Service Management.
HSP302 Advanced Financial Modeling & Valuation Studio for Hospitality & Service Management
Practical
Build 3-statement integrated financial forecast models and discounted cash flow (DCF) enterprise valuations in Hospitality & Service Management.
HSP303 Consumer Psychology & Decision Heuristics in Hospitality & Service Management
Theory
Deconstruct cognitive biases, behavioral economics, brand affinity and digital purchasing psychology in Hospitality & Service Management.
HSP304 Supply Chain Analytics & Inventory Control Lab in Hospitality & Service Management
Practical
Calculate economic order quantities (EOQ), safety stock buffers and multi-echelon network flows in Hospitality & Service Management.
HSP305 Corporate Governance, Boardroom Oversight & Fiduciary Duties in Hospitality & Service Management
Theory
Audit corporate board structures, executive remuneration, agency conflict mitigation and stakeholder rights in Hospitality & Service Management.
HSP306 Digital Business Platforms & E-Commerce Systems in Hospitality & Service Management
Practical
Evaluate multi-sided platform architectures, conversion funnel optimization and digital payment gateways in Hospitality & Service Management.
HSP307 Cross-Cultural Negotiation & Transnational Management in Hospitality & Service Management
Theory
Master interest-based negotiation tactics (BATNA), cultural intelligence frameworks and transnational diplomacy.
HSP308 Mid-Degree Applied Case Competition Studio in Hospitality & Service Management
Practical
Collaborate in cross-functional teams to solve a high-stakes competitive business challenge in Hospitality & Service Management.
Semester 4 8 Modules
HSP401 Advanced Topical Specialization & Frameworks in Hospitality & Service Management
Theory
Critically analyze state-of-the-art frameworks, emerging methodologies and specialized paradigm shifts in Hospitality & Service Management.
HSP402 Enterprise Resource Planning (ERP) & Business Process Studio in Hospitality & Service Management
Practical
Execute enterprise business processes, purchase-to-pay and order-to-cash workflows in modern ERP software for Hospitality & Service Management.
HSP403 Corporate Entrepreneurship & Venture Incubation in Hospitality & Service Management
Theory
Formulate lean canvas business models, customer discovery experiments and minimum viable product (MVP) roadmaps in Hospitality & Service Management.
HSP404 Venture Pitching, Cap Tables & Financial Projections Lab in Hospitality & Service Management
Practical
Structure capitalization tables, calculate dilution rounds and pitch ventures to angel and VC investors in Hospitality & Service Management.
HSP405 Sustainability Accounting, ESG Standards & Carbon Auditing in Hospitality & Service Management
Theory
Evaluate GRI, CSRD and ISSB sustainability reporting frameworks and measure corporate carbon footprints in Hospitality & Service Management.
HSP406 Predictive Analytics & Machine Learning for Business Lab in Hospitality & Service Management
Practical
Train decision trees, logistic classifiers and time-series forecasts to anticipate customer trends in Hospitality & Service Management.
HSP407 Risk Management, Internal Control & Enterprise Resilience in Hospitality & Service Management
Theory
Formulate COSO ERM risk matrices, key risk indicators (KRIs) and operational business continuity plans in Hospitality & Service Management.
HSP408 Second-Year Consulting Practicum & Corporate Brief in Hospitality & Service Management
Practical
Author an executive-level strategic advisory report addressing a live corporate challenge in Hospitality & Service Management.
Semester 5 8 Modules
HSP501 Global Strategic Alliances, Mergers & Acquisitions in Hospitality & Service Management
Theory
Evaluate M&A synergies, due diligence methodologies, hostile takeover defense and post-merger integration in Hospitality & Service Management.
HSP502 M&A Due Diligence & Deal Structuring Studio in Hospitality & Service Management
Practical
Conduct financial, legal and operational due diligence simulations and draft term sheets for acquisitions in Hospitality & Service Management.
HSP503 Executive Leadership, Change Management & Turnarounds in Hospitality & Service Management
Theory
Lead transformational organizational restructuring, Kotter change sequences and crisis turnaround plans in Hospitality & Service Management.
HSP504 Strategic Simulation Workshop & Executive Decision Studio in Hospitality & Service Management
Practical
Compete in multi-period executive business simulation games directing pricing, capacity and R&D capital in Hospitality & Service Management.
HSP505 Innovation Management, R&D Strategy & Patent Portfolios in Hospitality & Service Management
Theory
Manage technology adoption S-curves, stage-gate innovation funnels and patent portfolio monetizations in Hospitality & Service Management.
HSP506 Digital Marketing Campaigns & Omnichannel Analytics Lab for Hospitality & Service Management
Practical
Optimize multi-channel marketing campaigns measuring CAC, ROAS and conversion attribution models in Hospitality & Service Management.
HSP507 Research Methodologies, Survey Design & Empirical Inquiries in Hospitality & Service Management
Theory
Design primary survey instruments, sample stratification and ethical data collection protocols in Hospitality & Service Management.
HSP508 Pre-Capstone Research Proposal & Industry Scope Colloquium in Hospitality & Service Management
Practical
Formulate and defend the formal bachelor capstone project charter and experimental research scope in Hospitality & Service Management.
Semester 6 8 Modules
HSP601 Strategic Policy, Geopolitics & Global Trade Horizons in Hospitality & Service Management
Theory
Critically assess deglobalization, trade protectionism, geopolitical flashpoints and multinational resilience in Hospitality & Service Management.
HSP602 Senior Hospitality & Service Management Capstone Project: Industry Investigation & Data Collection
Practical
Gather and analyze primary and secondary corporate data addressing the approved capstone hypothesis in Hospitality & Service Management.
HSP603 Senior Hospitality & Service Management Capstone Project: Strategic Synthesis & Model Development
Practical
Engineer the comprehensive strategic framework, financial model or management solution for Hospitality & Service Management.
HSP604 Contemporary Debates & Frontiers in Modern Hospitality & Service Management
Theory
Debate controversial emerging trends, academic literature frontiers and disruptive paradigms in Hospitality & Service Management.
HSP605 Executive Presentation Skills, Board Briefing & Rhetorical Persuasion in Hospitality & Service Management
Practical
Deliver persuasive executive boardroom presentations, handle difficult stakeholder Q&A and master rhetoric in Hospitality & Service Management.
HSP606 Business Ethics, Sustainable Stewardship & Swiss Governance in Hospitality & Service Management
Theory
Audit moral decision making, long-term stakeholder stewardship and Swiss institutional governance principles in Hospitality & Service Management.
HSP607 Professional Portfolio, Personal Brand & Executive Readiness in Hospitality & Service Management
Practical
Package the comprehensive undergraduate portfolio, verifiable business case studies and career strategy in Hospitality & Service Management.
HSP608 Final Hospitality & Service Management Capstone Defense & Oral Academic Examination
Practical
Defend the final bachelor capstone dissertation before a faculty panel and industry examiners in Hospitality & Service Management.
Professional Placement

Career Trajectory & Placement

Graduates of the BA in Hospitality & Service Management pursue leadership roles across multinational enterprises, Swiss private banking houses, boutique consultancies, and innovative scale-ups.

Target Executive Roles
Chief Executive, Vice President Strategy, Managing Director, Senior Partner, Head of Corporate Governance.
Industry Sectors
Private Banking, FinTech, Global Supply Chain, Luxury Goods, Management Consulting, Healthcare Systems.
Swiss Private Higher Education Regulatory Notice

Brookfield Business School operates as an independent private higher education institute pursuant to Article 20 of the Swiss Federal Constitution (academic freedom) and relevant cantonal legislation in the Canton of Zug. Degrees and qualifications conferred are proprietary private Swiss academic credentials in accordance with Swiss private law.

Admissions Information

Enrolment Details

  • Degree Level Undergraduate Studies
  • Duration 3 Years (6 Semesters)
  • Academic Load 180 ECTS Equivalent
  • Delivery Full-Time / Blended
  • Next Cohort October & February
Eligibility Criteria

Secondary School Diploma / Swiss Matura / International Baccalaureate or recognized foreign upper-secondary certificate. English proficiency IELTS 6.0+ or equivalent.

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