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Undergraduate Studies Programme #116 Leadership & Organizational Renewal

BA in Public & Nonprofit Management

A rigorous Swiss private curriculum synthesizing advanced management theory, quantitative financial rigor, and executive decision science for global leaders.

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Standard Duration 3 Years (6 Semesters)
Academic Credits 180 ECTS Equivalent
Delivery Mode Full-Time / Blended
Next Intakes October & February
Curriculum Structure

Academic Overview & Focus

The BA in Public & Nonprofit Management at Brookfield Business School is constructed to meet the highest European and Swiss benchmarks for executive and postgraduate education. Through an integrated balance of core theoretical frameworks, case analytics, and applied enterprise capstones, students master the discipline of strategic decision-making in volatile operating environments.

Rooted in the academic values of the Canton of Zug, the programme emphasizes fiduciarily responsible leadership, quantitative precision, technological readiness, and ethical corporate stewardship.

Advanced quantitative modeling & valuation
Boardroom strategy & fiduciary governance
Digital transformation & enterprise AI platforms
Cross-border market & geopolitical risk analysis
Modular Breakdown

Curriculum Syllabus by Semester

Semester 1 8 Modules
PUB101 Principles of Public & Nonprofit Management & Organizational Foundations
Theory
Analyze fundamental organizational models, historical perspectives and operational frameworks governing modern Public & Nonprofit Management.
PUB102 Financial Accounting & Managerial Costing in Public & Nonprofit Management
Practical
Construct financial statements, balance sheets and compute managerial cost allocation matrices for Public & Nonprofit Management organizations.
PUB103 Microeconomics & Pricing Analysis for Public & Nonprofit Management
Theory
Evaluate market supply and demand, price elasticity, consumer behavior and firm equilibrium within Public & Nonprofit Management sectors.
PUB104 Quantitative Methods & Business Statistics Lab in Public & Nonprofit Management
Practical
Apply probability distributions, hypothesis testing and bivariate regression to Public & Nonprofit Management business datasets.
PUB105 Business Communication & Critical Thinking in Public & Nonprofit Management
Theory
Synthesize academic research, executive briefs, formal business reports and structured critical argumentation in Public & Nonprofit Management.
PUB106 Spreadsheet Modeling & Business Intelligence Lab for Public & Nonprofit Management
Practical
Engineer dynamic multi-sheet financial models, lookup functions, pivot tables and automated workflows in Excel for Public & Nonprofit Management.
PUB107 Organizational Behavior & Team Dynamics in Public & Nonprofit Management
Theory
Deconstruct employee motivation, interpersonal leadership, organizational culture and conflict resolution in Public & Nonprofit Management.
PUB108 Business Law, Commercial Ethics & Swiss Compliance in Public & Nonprofit Management
Theory
Analyze contract enforceability, liability frameworks, Swiss commercial statutes and corporate ethical codes in Public & Nonprofit Management.
Semester 2 8 Modules
PUB201 Macroeconomics, Monetary Systems & Trade in Public & Nonprofit Management
Theory
Examine interest rate policies, national income accounting, foreign exchange and trade balances impacting Public & Nonprofit Management.
PUB202 Corporate Finance & Capital Budgeting Workshop in Public & Nonprofit Management
Practical
Evaluate net present value (NPV), internal rate of return (IRR) and capital structure optimization for Public & Nonprofit Management.
PUB203 Marketing Strategy & Customer Value Propositions in Public & Nonprofit Management
Theory
Formulate market segmentation, brand targeting, positioning (STP) and customer acquisition funnels in Public & Nonprofit Management.
PUB204 Operations Management & Process Optimization Studio in Public & Nonprofit Management
Practical
Map workflow cycle times, apply bottleneck theory and implement statistical process quality control (SPC) in Public & Nonprofit Management.
PUB205 Business Intelligence Dashboarding Lab for Public & Nonprofit Management
Practical
Construct interactive Power BI and Tableau dashboards tracking real-time operational and financial KPIs in Public & Nonprofit Management.
PUB206 Global Supply Networks & Sourcing Logistics in Public & Nonprofit Management
Theory
Analyze multi-tier supplier relationships, global freight economics, incoterms and trade resilience in Public & Nonprofit Management.
PUB207 Human Capital Strategy & Performance Management in Public & Nonprofit Management
Theory
Design competency appraisal matrices, executive compensation schemes and talent retention frameworks in Public & Nonprofit Management.
PUB208 First-Year Applied Public & Nonprofit Management Practicum & Case Analysis
Practical
Execute an end-to-end organizational case study diagnosing operational bottlenecks and proposing solutions in Public & Nonprofit Management.
Semester 3 8 Modules
PUB301 Strategic Management & Competitive Positioning in Public & Nonprofit Management
Theory
Apply Porter's Five Forces, VRIO resource-based frameworks and blue ocean strategies to secure competitive advantage in Public & Nonprofit Management.
PUB302 Advanced Financial Modeling & Valuation Studio for Public & Nonprofit Management
Practical
Build 3-statement integrated financial forecast models and discounted cash flow (DCF) enterprise valuations in Public & Nonprofit Management.
PUB303 Consumer Psychology & Decision Heuristics in Public & Nonprofit Management
Theory
Deconstruct cognitive biases, behavioral economics, brand affinity and digital purchasing psychology in Public & Nonprofit Management.
PUB304 Supply Chain Analytics & Inventory Control Lab in Public & Nonprofit Management
Practical
Calculate economic order quantities (EOQ), safety stock buffers and multi-echelon network flows in Public & Nonprofit Management.
PUB305 Corporate Governance, Boardroom Oversight & Fiduciary Duties in Public & Nonprofit Management
Theory
Audit corporate board structures, executive remuneration, agency conflict mitigation and stakeholder rights in Public & Nonprofit Management.
PUB306 Digital Business Platforms & E-Commerce Systems in Public & Nonprofit Management
Practical
Evaluate multi-sided platform architectures, conversion funnel optimization and digital payment gateways in Public & Nonprofit Management.
PUB307 Cross-Cultural Negotiation & Transnational Management in Public & Nonprofit Management
Theory
Master interest-based negotiation tactics (BATNA), cultural intelligence frameworks and transnational diplomacy.
PUB308 Mid-Degree Applied Case Competition Studio in Public & Nonprofit Management
Practical
Collaborate in cross-functional teams to solve a high-stakes competitive business challenge in Public & Nonprofit Management.
Semester 4 8 Modules
PUB401 Advanced Topical Specialization & Frameworks in Public & Nonprofit Management
Theory
Critically analyze state-of-the-art frameworks, emerging methodologies and specialized paradigm shifts in Public & Nonprofit Management.
PUB402 Enterprise Resource Planning (ERP) & Business Process Studio in Public & Nonprofit Management
Practical
Execute enterprise business processes, purchase-to-pay and order-to-cash workflows in modern ERP software for Public & Nonprofit Management.
PUB403 Corporate Entrepreneurship & Venture Incubation in Public & Nonprofit Management
Theory
Formulate lean canvas business models, customer discovery experiments and minimum viable product (MVP) roadmaps in Public & Nonprofit Management.
PUB404 Venture Pitching, Cap Tables & Financial Projections Lab in Public & Nonprofit Management
Practical
Structure capitalization tables, calculate dilution rounds and pitch ventures to angel and VC investors in Public & Nonprofit Management.
PUB405 Sustainability Accounting, ESG Standards & Carbon Auditing in Public & Nonprofit Management
Theory
Evaluate GRI, CSRD and ISSB sustainability reporting frameworks and measure corporate carbon footprints in Public & Nonprofit Management.
PUB406 Predictive Analytics & Machine Learning for Business Lab in Public & Nonprofit Management
Practical
Train decision trees, logistic classifiers and time-series forecasts to anticipate customer trends in Public & Nonprofit Management.
PUB407 Risk Management, Internal Control & Enterprise Resilience in Public & Nonprofit Management
Theory
Formulate COSO ERM risk matrices, key risk indicators (KRIs) and operational business continuity plans in Public & Nonprofit Management.
PUB408 Second-Year Consulting Practicum & Corporate Brief in Public & Nonprofit Management
Practical
Author an executive-level strategic advisory report addressing a live corporate challenge in Public & Nonprofit Management.
Semester 5 8 Modules
PUB501 Global Strategic Alliances, Mergers & Acquisitions in Public & Nonprofit Management
Theory
Evaluate M&A synergies, due diligence methodologies, hostile takeover defense and post-merger integration in Public & Nonprofit Management.
PUB502 M&A Due Diligence & Deal Structuring Studio in Public & Nonprofit Management
Practical
Conduct financial, legal and operational due diligence simulations and draft term sheets for acquisitions in Public & Nonprofit Management.
PUB503 Executive Leadership, Change Management & Turnarounds in Public & Nonprofit Management
Theory
Lead transformational organizational restructuring, Kotter change sequences and crisis turnaround plans in Public & Nonprofit Management.
PUB504 Strategic Simulation Workshop & Executive Decision Studio in Public & Nonprofit Management
Practical
Compete in multi-period executive business simulation games directing pricing, capacity and R&D capital in Public & Nonprofit Management.
PUB505 Innovation Management, R&D Strategy & Patent Portfolios in Public & Nonprofit Management
Theory
Manage technology adoption S-curves, stage-gate innovation funnels and patent portfolio monetizations in Public & Nonprofit Management.
PUB506 Digital Marketing Campaigns & Omnichannel Analytics Lab for Public & Nonprofit Management
Practical
Optimize multi-channel marketing campaigns measuring CAC, ROAS and conversion attribution models in Public & Nonprofit Management.
PUB507 Research Methodologies, Survey Design & Empirical Inquiries in Public & Nonprofit Management
Theory
Design primary survey instruments, sample stratification and ethical data collection protocols in Public & Nonprofit Management.
PUB508 Pre-Capstone Research Proposal & Industry Scope Colloquium in Public & Nonprofit Management
Practical
Formulate and defend the formal bachelor capstone project charter and experimental research scope in Public & Nonprofit Management.
Semester 6 8 Modules
PUB601 Strategic Policy, Geopolitics & Global Trade Horizons in Public & Nonprofit Management
Theory
Critically assess deglobalization, trade protectionism, geopolitical flashpoints and multinational resilience in Public & Nonprofit Management.
PUB602 Senior Public & Nonprofit Management Capstone Project: Industry Investigation & Data Collection
Practical
Gather and analyze primary and secondary corporate data addressing the approved capstone hypothesis in Public & Nonprofit Management.
PUB603 Senior Public & Nonprofit Management Capstone Project: Strategic Synthesis & Model Development
Practical
Engineer the comprehensive strategic framework, financial model or management solution for Public & Nonprofit Management.
PUB604 Contemporary Debates & Frontiers in Modern Public & Nonprofit Management
Theory
Debate controversial emerging trends, academic literature frontiers and disruptive paradigms in Public & Nonprofit Management.
PUB605 Executive Presentation Skills, Board Briefing & Rhetorical Persuasion in Public & Nonprofit Management
Practical
Deliver persuasive executive boardroom presentations, handle difficult stakeholder Q&A and master rhetoric in Public & Nonprofit Management.
PUB606 Business Ethics, Sustainable Stewardship & Swiss Governance in Public & Nonprofit Management
Theory
Audit moral decision making, long-term stakeholder stewardship and Swiss institutional governance principles in Public & Nonprofit Management.
PUB607 Professional Portfolio, Personal Brand & Executive Readiness in Public & Nonprofit Management
Practical
Package the comprehensive undergraduate portfolio, verifiable business case studies and career strategy in Public & Nonprofit Management.
PUB608 Final Public & Nonprofit Management Capstone Defense & Oral Academic Examination
Practical
Defend the final bachelor capstone dissertation before a faculty panel and industry examiners in Public & Nonprofit Management.
Professional Placement

Career Trajectory & Placement

Graduates of the BA in Public & Nonprofit Management pursue leadership roles across multinational enterprises, Swiss private banking houses, boutique consultancies, and innovative scale-ups.

Target Executive Roles
Chief Executive, Vice President Strategy, Managing Director, Senior Partner, Head of Corporate Governance.
Industry Sectors
Private Banking, FinTech, Global Supply Chain, Luxury Goods, Management Consulting, Healthcare Systems.
Swiss Private Higher Education Regulatory Notice

Brookfield Business School operates as an independent private higher education institute pursuant to Article 20 of the Swiss Federal Constitution (academic freedom) and relevant cantonal legislation in the Canton of Zug. Degrees and qualifications conferred are proprietary private Swiss academic credentials in accordance with Swiss private law.

Admissions Information

Enrolment Details

  • Degree Level Undergraduate Studies
  • Duration 3 Years (6 Semesters)
  • Academic Load 180 ECTS Equivalent
  • Delivery Full-Time / Blended
  • Next Cohort October & February
Eligibility Criteria

Secondary School Diploma / Swiss Matura / International Baccalaureate or recognized foreign upper-secondary certificate. English proficiency IELTS 6.0+ or equivalent.

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