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Undergraduate Studies Programme #119 Leadership & Organizational Renewal

BBA in Family Business & Enterprise

A rigorous Swiss private curriculum synthesizing advanced management theory, quantitative financial rigor, and executive decision science for global leaders.

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Standard Duration 3 Years (6 Semesters)
Academic Credits 180 ECTS Equivalent
Delivery Mode Full-Time / Blended
Next Intakes October & February
Curriculum Structure

Academic Overview & Focus

The BBA in Family Business & Enterprise at Brookfield Business School is constructed to meet the highest European and Swiss benchmarks for executive and postgraduate education. Through an integrated balance of core theoretical frameworks, case analytics, and applied enterprise capstones, students master the discipline of strategic decision-making in volatile operating environments.

Rooted in the academic values of the Canton of Zug, the programme emphasizes fiduciarily responsible leadership, quantitative precision, technological readiness, and ethical corporate stewardship.

Advanced quantitative modeling & valuation
Boardroom strategy & fiduciary governance
Digital transformation & enterprise AI platforms
Cross-border market & geopolitical risk analysis
Modular Breakdown

Curriculum Syllabus by Semester

Semester 1 8 Modules
FAM101 Principles of Family Business & Enterprise & Organizational Foundations
Theory
Analyze fundamental organizational models, historical perspectives and operational frameworks governing modern Family Business & Enterprise.
FAM102 Financial Accounting & Managerial Costing in Family Business & Enterprise
Practical
Construct financial statements, balance sheets and compute managerial cost allocation matrices for Family Business & Enterprise organizations.
FAM103 Microeconomics & Pricing Analysis for Family Business & Enterprise
Theory
Evaluate market supply and demand, price elasticity, consumer behavior and firm equilibrium within Family Business & Enterprise sectors.
FAM104 Quantitative Methods & Business Statistics Lab in Family Business & Enterprise
Practical
Apply probability distributions, hypothesis testing and bivariate regression to Family Business & Enterprise business datasets.
FAM105 Business Communication & Critical Thinking in Family Business & Enterprise
Theory
Synthesize academic research, executive briefs, formal business reports and structured critical argumentation in Family Business & Enterprise.
FAM106 Spreadsheet Modeling & Business Intelligence Lab for Family Business & Enterprise
Practical
Engineer dynamic multi-sheet financial models, lookup functions, pivot tables and automated workflows in Excel for Family Business & Enterprise.
FAM107 Organizational Behavior & Team Dynamics in Family Business & Enterprise
Theory
Deconstruct employee motivation, interpersonal leadership, organizational culture and conflict resolution in Family Business & Enterprise.
FAM108 Business Law, Commercial Ethics & Swiss Compliance in Family Business & Enterprise
Theory
Analyze contract enforceability, liability frameworks, Swiss commercial statutes and corporate ethical codes in Family Business & Enterprise.
Semester 2 8 Modules
FAM201 Macroeconomics, Monetary Systems & Trade in Family Business & Enterprise
Theory
Examine interest rate policies, national income accounting, foreign exchange and trade balances impacting Family Business & Enterprise.
FAM202 Corporate Finance & Capital Budgeting Workshop in Family Business & Enterprise
Practical
Evaluate net present value (NPV), internal rate of return (IRR) and capital structure optimization for Family Business & Enterprise.
FAM203 Marketing Strategy & Customer Value Propositions in Family Business & Enterprise
Theory
Formulate market segmentation, brand targeting, positioning (STP) and customer acquisition funnels in Family Business & Enterprise.
FAM204 Operations Management & Process Optimization Studio in Family Business & Enterprise
Practical
Map workflow cycle times, apply bottleneck theory and implement statistical process quality control (SPC) in Family Business & Enterprise.
FAM205 Business Intelligence Dashboarding Lab for Family Business & Enterprise
Practical
Construct interactive Power BI and Tableau dashboards tracking real-time operational and financial KPIs in Family Business & Enterprise.
FAM206 Global Supply Networks & Sourcing Logistics in Family Business & Enterprise
Theory
Analyze multi-tier supplier relationships, global freight economics, incoterms and trade resilience in Family Business & Enterprise.
FAM207 Human Capital Strategy & Performance Management in Family Business & Enterprise
Theory
Design competency appraisal matrices, executive compensation schemes and talent retention frameworks in Family Business & Enterprise.
FAM208 First-Year Applied Family Business & Enterprise Practicum & Case Analysis
Practical
Execute an end-to-end organizational case study diagnosing operational bottlenecks and proposing solutions in Family Business & Enterprise.
Semester 3 8 Modules
FAM301 Strategic Management & Competitive Positioning in Family Business & Enterprise
Theory
Apply Porter's Five Forces, VRIO resource-based frameworks and blue ocean strategies to secure competitive advantage in Family Business & Enterprise.
FAM302 Advanced Financial Modeling & Valuation Studio for Family Business & Enterprise
Practical
Build 3-statement integrated financial forecast models and discounted cash flow (DCF) enterprise valuations in Family Business & Enterprise.
FAM303 Consumer Psychology & Decision Heuristics in Family Business & Enterprise
Theory
Deconstruct cognitive biases, behavioral economics, brand affinity and digital purchasing psychology in Family Business & Enterprise.
FAM304 Supply Chain Analytics & Inventory Control Lab in Family Business & Enterprise
Practical
Calculate economic order quantities (EOQ), safety stock buffers and multi-echelon network flows in Family Business & Enterprise.
FAM305 Corporate Governance, Boardroom Oversight & Fiduciary Duties in Family Business & Enterprise
Theory
Audit corporate board structures, executive remuneration, agency conflict mitigation and stakeholder rights in Family Business & Enterprise.
FAM306 Digital Business Platforms & E-Commerce Systems in Family Business & Enterprise
Practical
Evaluate multi-sided platform architectures, conversion funnel optimization and digital payment gateways in Family Business & Enterprise.
FAM307 Cross-Cultural Negotiation & Transnational Management in Family Business & Enterprise
Theory
Master interest-based negotiation tactics (BATNA), cultural intelligence frameworks and transnational diplomacy.
FAM308 Mid-Degree Applied Case Competition Studio in Family Business & Enterprise
Practical
Collaborate in cross-functional teams to solve a high-stakes competitive business challenge in Family Business & Enterprise.
Semester 4 8 Modules
FAM401 Advanced Topical Specialization & Frameworks in Family Business & Enterprise
Theory
Critically analyze state-of-the-art frameworks, emerging methodologies and specialized paradigm shifts in Family Business & Enterprise.
FAM402 Enterprise Resource Planning (ERP) & Business Process Studio in Family Business & Enterprise
Practical
Execute enterprise business processes, purchase-to-pay and order-to-cash workflows in modern ERP software for Family Business & Enterprise.
FAM403 Corporate Entrepreneurship & Venture Incubation in Family Business & Enterprise
Theory
Formulate lean canvas business models, customer discovery experiments and minimum viable product (MVP) roadmaps in Family Business & Enterprise.
FAM404 Venture Pitching, Cap Tables & Financial Projections Lab in Family Business & Enterprise
Practical
Structure capitalization tables, calculate dilution rounds and pitch ventures to angel and VC investors in Family Business & Enterprise.
FAM405 Sustainability Accounting, ESG Standards & Carbon Auditing in Family Business & Enterprise
Theory
Evaluate GRI, CSRD and ISSB sustainability reporting frameworks and measure corporate carbon footprints in Family Business & Enterprise.
FAM406 Predictive Analytics & Machine Learning for Business Lab in Family Business & Enterprise
Practical
Train decision trees, logistic classifiers and time-series forecasts to anticipate customer trends in Family Business & Enterprise.
FAM407 Risk Management, Internal Control & Enterprise Resilience in Family Business & Enterprise
Theory
Formulate COSO ERM risk matrices, key risk indicators (KRIs) and operational business continuity plans in Family Business & Enterprise.
FAM408 Second-Year Consulting Practicum & Corporate Brief in Family Business & Enterprise
Practical
Author an executive-level strategic advisory report addressing a live corporate challenge in Family Business & Enterprise.
Semester 5 8 Modules
FAM501 Global Strategic Alliances, Mergers & Acquisitions in Family Business & Enterprise
Theory
Evaluate M&A synergies, due diligence methodologies, hostile takeover defense and post-merger integration in Family Business & Enterprise.
FAM502 M&A Due Diligence & Deal Structuring Studio in Family Business & Enterprise
Practical
Conduct financial, legal and operational due diligence simulations and draft term sheets for acquisitions in Family Business & Enterprise.
FAM503 Executive Leadership, Change Management & Turnarounds in Family Business & Enterprise
Theory
Lead transformational organizational restructuring, Kotter change sequences and crisis turnaround plans in Family Business & Enterprise.
FAM504 Strategic Simulation Workshop & Executive Decision Studio in Family Business & Enterprise
Practical
Compete in multi-period executive business simulation games directing pricing, capacity and R&D capital in Family Business & Enterprise.
FAM505 Innovation Management, R&D Strategy & Patent Portfolios in Family Business & Enterprise
Theory
Manage technology adoption S-curves, stage-gate innovation funnels and patent portfolio monetizations in Family Business & Enterprise.
FAM506 Digital Marketing Campaigns & Omnichannel Analytics Lab for Family Business & Enterprise
Practical
Optimize multi-channel marketing campaigns measuring CAC, ROAS and conversion attribution models in Family Business & Enterprise.
FAM507 Research Methodologies, Survey Design & Empirical Inquiries in Family Business & Enterprise
Theory
Design primary survey instruments, sample stratification and ethical data collection protocols in Family Business & Enterprise.
FAM508 Pre-Capstone Research Proposal & Industry Scope Colloquium in Family Business & Enterprise
Practical
Formulate and defend the formal bachelor capstone project charter and experimental research scope in Family Business & Enterprise.
Semester 6 8 Modules
FAM601 Strategic Policy, Geopolitics & Global Trade Horizons in Family Business & Enterprise
Theory
Critically assess deglobalization, trade protectionism, geopolitical flashpoints and multinational resilience in Family Business & Enterprise.
FAM602 Senior Family Business & Enterprise Capstone Project: Industry Investigation & Data Collection
Practical
Gather and analyze primary and secondary corporate data addressing the approved capstone hypothesis in Family Business & Enterprise.
FAM603 Senior Family Business & Enterprise Capstone Project: Strategic Synthesis & Model Development
Practical
Engineer the comprehensive strategic framework, financial model or management solution for Family Business & Enterprise.
FAM604 Contemporary Debates & Frontiers in Modern Family Business & Enterprise
Theory
Debate controversial emerging trends, academic literature frontiers and disruptive paradigms in Family Business & Enterprise.
FAM605 Executive Presentation Skills, Board Briefing & Rhetorical Persuasion in Family Business & Enterprise
Practical
Deliver persuasive executive boardroom presentations, handle difficult stakeholder Q&A and master rhetoric in Family Business & Enterprise.
FAM606 Business Ethics, Sustainable Stewardship & Swiss Governance in Family Business & Enterprise
Theory
Audit moral decision making, long-term stakeholder stewardship and Swiss institutional governance principles in Family Business & Enterprise.
FAM607 Professional Portfolio, Personal Brand & Executive Readiness in Family Business & Enterprise
Practical
Package the comprehensive undergraduate portfolio, verifiable business case studies and career strategy in Family Business & Enterprise.
FAM608 Final Family Business & Enterprise Capstone Defense & Oral Academic Examination
Practical
Defend the final bachelor capstone dissertation before a faculty panel and industry examiners in Family Business & Enterprise.
Professional Placement

Career Trajectory & Placement

Graduates of the BBA in Family Business & Enterprise pursue leadership roles across multinational enterprises, Swiss private banking houses, boutique consultancies, and innovative scale-ups.

Target Executive Roles
Chief Executive, Vice President Strategy, Managing Director, Senior Partner, Head of Corporate Governance.
Industry Sectors
Private Banking, FinTech, Global Supply Chain, Luxury Goods, Management Consulting, Healthcare Systems.
Swiss Private Higher Education Regulatory Notice

Brookfield Business School operates as an independent private higher education institute pursuant to Article 20 of the Swiss Federal Constitution (academic freedom) and relevant cantonal legislation in the Canton of Zug. Degrees and qualifications conferred are proprietary private Swiss academic credentials in accordance with Swiss private law.

Admissions Information

Enrolment Details

  • Degree Level Undergraduate Studies
  • Duration 3 Years (6 Semesters)
  • Academic Load 180 ECTS Equivalent
  • Delivery Full-Time / Blended
  • Next Cohort October & February
Eligibility Criteria

Secondary School Diploma / Swiss Matura / International Baccalaureate or recognized foreign upper-secondary certificate. English proficiency IELTS 6.0+ or equivalent.

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