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Master of Science (MSc / MiM) Programme #208 Luxury Brand & Hospitality Management

MSc in Marketing & Consumer Insights

A rigorous Swiss private curriculum synthesizing advanced management theory, quantitative financial rigor, and executive decision science for global leaders.

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Standard Duration 2 Years (4 Semesters)
Academic Credits 120 ECTS Equivalent
Delivery Mode Full-Time / Hybrid
Next Intakes October, February & June
Curriculum Structure

Academic Overview & Focus

The MSc in Marketing & Consumer Insights at Brookfield Business School is constructed to meet the highest European and Swiss benchmarks for executive and postgraduate education. Through an integrated balance of core theoretical frameworks, case analytics, and applied enterprise capstones, students master the discipline of strategic decision-making in volatile operating environments.

Rooted in the academic values of the Canton of Zug, the programme emphasizes fiduciarily responsible leadership, quantitative precision, technological readiness, and ethical corporate stewardship.

Advanced quantitative modeling & valuation
Boardroom strategy & fiduciary governance
Digital transformation & enterprise AI platforms
Cross-border market & geopolitical risk analysis
Modular Breakdown

Curriculum Syllabus by Semester

Semester 1 8 Modules
MKT711 Advanced Theoretical Foundations & Analytical Models in Marketing & Consumer Insights
Theory
Critically evaluate theoretical paradigms, literature schools and axiomatic models governing modern Marketing & Consumer Insights.
MKT712 Advanced Quantitative Methods & Econometric Modeling in Marketing & Consumer Insights
Practical
Derive and estimate multiple regression, panel data models and probabilistic forecasts in Marketing & Consumer Insights.
MKT713 Strategic Corporate Finance & Capital Structure Optimization in Marketing & Consumer Insights
Theory
Evaluate corporate valuation models, optimal debt-equity ratios, cost of capital and dividend policy in Marketing & Consumer Insights.
MKT714 Advanced Financial & Economic Modeling Studio in Marketing & Consumer Insights
Practical
Construct complex Monte Carlo simulations, sensitivity matrices and dynamic valuation models in Marketing & Consumer Insights.
MKT715 Global Market Dynamics, Geopolitical Strategy & Risk in Marketing & Consumer Insights
Theory
Analyze transnational competitive pressures, currency volatility and geopolitical risks affecting Marketing & Consumer Insights.
MKT716 Data Engineering & Advanced Analytics Workshop for Marketing & Consumer Insights
Practical
Extract, clean and visualize large-scale transactional datasets supporting managerial decisions in Marketing & Consumer Insights.
MKT717 Research Epistemology, Scientific Design & Benchmarking in Marketing & Consumer Insights
Theory
Formulate rigorous academic research hypotheses, qualitative/quantitative inquiry designs and sampling in Marketing & Consumer Insights.
MKT718 Swiss & International Corporate Governance, Compliance & Law in Marketing & Consumer Insights
Theory
Examine Swiss corporate law, international trade regulations, fiduciary liability and compliance frameworks in Marketing & Consumer Insights.
Semester 2 8 Modules
MKT721 Deep Specialization & Advanced Topical Seminar in Marketing & Consumer Insights
Theory
Deconstruct state-of-the-art academic breakthroughs and leading corporate practices specific to Marketing & Consumer Insights.
MKT722 Enterprise Applied Practicum & Domain Architecture Studio in Marketing & Consumer Insights
Practical
Engineer a comprehensive departmental or enterprise solution addressing operational bottlenecks in Marketing & Consumer Insights.
MKT723 Digital Transformation, Platform Ecosystems & AI Strategy in Marketing & Consumer Insights
Theory
Formulate enterprise platform strategies, digital business models and artificial intelligence integration in Marketing & Consumer Insights.
MKT724 Strategic Process Automation & Business Intelligence Studio in Marketing & Consumer Insights
Practical
Implement robotic process automation (RPA) and automated decision rules for enterprise workflows in Marketing & Consumer Insights.
MKT725 Organizational Architecture, Culture & Change Enablement in Marketing & Consumer Insights
Theory
Model adaptive organizational structures, sociotechnical change dynamics and talent retention in Marketing & Consumer Insights.
MKT726 Executive Case Study Analysis & Collaborative Solution Lab in Marketing & Consumer Insights
Practical
Analyze Harvard/INSEAD enterprise case studies and present actionable strategic turnaround briefs in Marketing & Consumer Insights.
MKT727 Enterprise Risk Governance, Internal Audit & Operational Resilience in Marketing & Consumer Insights
Theory
Formulate enterprise risk registers, stress test scenarios and business continuity disaster recovery in Marketing & Consumer Insights.
MKT728 Advanced Applied Marketing & Consumer Insights Master's Laboratory: Mid-Year Project
Practical
Deliver an empirically validated proof-of-concept business model or strategic initiative in Marketing & Consumer Insights.
Semester 3 8 Modules
MKT731 Frontiers in Marketing & Consumer Insights: Emerging Innovations & Market Disruption
Theory
Critically assess disruptive technologies, shifting market paradigms and future growth vectors in Marketing & Consumer Insights.
MKT732 Strategic Consulting Workshop & Executive Advisory Studio in Marketing & Consumer Insights
Practical
Structure client engagement charters, problem diagnosis trees and deliver C-suite management advisories in Marketing & Consumer Insights.
MKT733 Corporate Sustainability, ESG Disclosure & Stakeholder Value in Marketing & Consumer Insights
Theory
Audit CSRD/GRI non-financial corporate disclosures and evaluate sustainable supply chain value in Marketing & Consumer Insights.
MKT734 Advanced Statistical Analysis & Econometric Software Lab in Marketing & Consumer Insights
Practical
Execute advanced structural equation modeling (SEM) and factor analysis using R, Stata or Python in Marketing & Consumer Insights.
MKT735 M&A Strategy, Corporate Restructuring & Private Equity in Marketing & Consumer Insights
Theory
Structure private equity buyouts, leveraged recapitalizations and cross-border acquisition terms in Marketing & Consumer Insights.
MKT736 Master's Thesis Research Proposal Formulation & Colloquium in Marketing & Consumer Insights
Practical
Author and orally defend the master's research proposal defining methodology, data sources and scope in Marketing & Consumer Insights.
MKT737 Venture Capital, Commercialization & Corporate Incubation in Marketing & Consumer Insights
Theory
Structure venture investment memos, valuation benchmarks and corporate spin-off licensing models in Marketing & Consumer Insights.
MKT738 Pre-Thesis Field Investigation & Primary Pilot Testing in Marketing & Consumer Insights
Practical
Conduct preliminary corporate interviews, pilot surveys and dataset validation supporting the master's thesis.
Semester 4 8 Modules
MKT741 MSc Marketing & Consumer Insights Dissertation: Research Methodology & Analytical Design
Practical
Establish the formal experimental methodology, data collection protocols and ethical validation in Marketing & Consumer Insights.
MKT742 MSc Marketing & Consumer Insights Dissertation: Empirical Investigation & Data Collection
Practical
Collect and organize primary qualitative and quantitative corporate datasets examining core hypotheses in Marketing & Consumer Insights.
MKT743 MSc Marketing & Consumer Insights Dissertation: Statistical Synthesis & Theoretical Findings
Practical
Execute rigorous empirical statistical analyses, econometric tests and qualitative thematic syntheses in Marketing & Consumer Insights.
MKT744 Critical Literature Review & Theoretical Contributions in Marketing & Consumer Insights
Theory
Synthesize top-tier academic journals (AMJ, SMJ, JOF), identifying theoretical gaps and novel scholarly contributions.
MKT745 Strategic Management Implications & Executive Advisory Playbook in Marketing & Consumer Insights
Practical
Translate empirical research findings into actionable C-suite executive transformation playbooks in Marketing & Consumer Insights.
MKT746 Academic Manuscript Preparation & Peer Review Standards in Marketing & Consumer Insights
Theory
Author a publication-ready academic manuscript adhering to IEEE/ACM or Academy of Management formatting.
MKT747 Final Technical Dissertation Portfolio & Executive Deliverables in Marketing & Consumer Insights
Practical
Package the complete dissertation manuscript, reproducible analytical code, datasets and executive summaries.
MKT748 MSc Marketing & Consumer Insights Thesis Oral Defense & Public Academic Examination
Practical
Defend the novel scientific master's thesis and managerial findings before an academic examination committee.
Professional Placement

Career Trajectory & Placement

Graduates of the MSc in Marketing & Consumer Insights pursue leadership roles across multinational enterprises, Swiss private banking houses, boutique consultancies, and innovative scale-ups.

Target Executive Roles
Chief Executive, Vice President Strategy, Managing Director, Senior Partner, Head of Corporate Governance.
Industry Sectors
Private Banking, FinTech, Global Supply Chain, Luxury Goods, Management Consulting, Healthcare Systems.
Swiss Private Higher Education Regulatory Notice

Brookfield Business School operates as an independent private higher education institute pursuant to Article 20 of the Swiss Federal Constitution (academic freedom) and relevant cantonal legislation in the Canton of Zug. Degrees and qualifications conferred are proprietary private Swiss academic credentials in accordance with Swiss private law.

Admissions Information

Enrolment Details

  • Degree Level Master of Science (MSc / MiM)
  • Duration 2 Years (4 Semesters)
  • Academic Load 120 ECTS Equivalent
  • Delivery Full-Time / Hybrid
  • Next Cohort October, February & June
Eligibility Criteria

Recognized Bachelor Degree in business, economics or quantitative discipline, or relevant professional equivalence. English proficiency IELTS 6.5+ or equivalent.

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