MBA in Marketing & Brand Strategy

Curriculum Structure

Academic Overview & Focus

The MBA in Marketing & Brand Strategy at Brookfield Business School is constructed to meet the highest European and Swiss benchmarks for executive and postgraduate education. Through an integrated balance of core theoretical frameworks, case analytics, and applied enterprise capstones, students master the discipline of strategic decision-making in volatile operating environments.

Rooted in the academic values of the Canton of Zug, the programme emphasizes fiduciarily responsible leadership, quantitative precision, technological readiness, and ethical corporate stewardship.

Advanced quantitative modeling & valuation

Boardroom strategy & fiduciary governance

Digital transformation & enterprise AI platforms

Cross-border market & geopolitical risk analysis

Modular Breakdown

Curriculum Syllabus by Semester

Semester 1 8 Modules

MKT811 C-Suite Leadership, Personal Mastery & Executive Vision in Marketing & Brand Strategy

Theory

Develop authentic executive presence, strategic self-awareness and senior leadership influence in Marketing & Brand Strategy.

MKT812 Managerial Financial Analysis & Corporate Restructuring Studio in Marketing & Brand Strategy

Practical

Deconstruct corporate annual reports, uncover hidden liabilities and optimize capital structures in Marketing & Brand Strategy.

MKT813 Strategic Corporate Positioning & Competitive Advantage in Marketing & Brand Strategy

Theory

Formulate corporate portfolio strategies, conglomerate diversification and competitive moats in Marketing & Brand Strategy.

MKT814 Executive Decision Analytics & Quantitative Modeling Lab for Marketing & Brand Strategy

Practical

Model high-uncertainty strategic corporate bets using Monte Carlo decision trees and probability models.

MKT815 Macroeconomics, Geopolitics & Global Trade Policies in Marketing & Brand Strategy

Theory

Evaluate sovereign debt cycles, currency devaluations, geopolitical trade sanctions and supply resilience in Marketing & Brand Strategy.

MKT816 Executive Communications, Boardroom Rhetoric & Media Relations Studio in Marketing & Brand Strategy

Practical

Master high-stakes boardroom presentations, shareholder annual meetings and crisis media interviews in Marketing & Brand Strategy.

MKT817 Corporate Governance, Board Committees & Fiduciary Stewardship in Marketing & Brand Strategy

Theory

Audit audit committee responsibilities, compensation committee oversight and Swiss board compliance in Marketing & Brand Strategy.

MKT818 First-Year Executive MBA Residency & Strategic Challenge in Marketing & Brand Strategy

Practical

Collaborate in senior executive cohorts to diagnose and resolve an authentic enterprise crisis in Marketing & Brand Strategy.

Semester 2 8 Modules

MKT821 Strategic Marketing Direction & Brand Equity Leadership in Marketing & Brand Strategy

Theory

Direct global brand equity portfolios, customer lifetime value maximization and market disruption in Marketing & Brand Strategy.

MKT822 Digital Marketing ROI & Omnichannel Attribution Studio for Marketing & Brand Strategy

Practical

Audit corporate marketing spend efficiency, digital conversion attribution and customer acquisition costs in Marketing & Brand Strategy.

MKT823 Operational Excellence, Supply Network Resilience & Agility in Marketing & Brand Strategy

Theory

Design resilient global supply chain networks, Lean manufacturing architectures and risk hedging in Marketing & Brand Strategy.

MKT824 Operations Simulation & Supply Chain Optimization Workshop in Marketing & Brand Strategy

Practical

Optimize complex supply network logistics, warehouse automation and production scheduling in simulation.

MKT825 Strategic Human Capital, Executive Talent & Succession in Marketing & Brand Strategy

Theory

Formulate CEO succession pipelines, executive compensation packages and post-merger cultural integration in Marketing & Brand Strategy.

MKT826 Executive Negotiation & High-Stakes Dealmaking Workshop in Marketing & Brand Strategy

Practical

Conduct complex multi-party deal negotiations, resolving impasse and securing strategic partnerships in Marketing & Brand Strategy.

MKT827 Digital Business Transformation & Enterprise AI Adoption in Marketing & Brand Strategy

Theory

Lead enterprise artificial intelligence roadmaps, cloud modernization and digital culture transformations in Marketing & Brand Strategy.

MKT828 Mid-MBA Enterprise Modernization Practicum in Marketing & Brand Strategy

Practical

Deliver an actionable digital transformation and organizational modernization blueprint for an enterprise in Marketing & Brand Strategy.

Semester 3 8 Modules

MKT831 Corporate Valuation, Mergers & Acquisitions Strategy in Marketing & Brand Strategy

Theory

Structure cross-border corporate mergers, hostile acquisition defense and private equity leveraged buyouts in Marketing & Brand Strategy.

MKT832 M&A Financial Modeling & Transaction Structuring Lab in Marketing & Brand Strategy

Practical

Build detailed merger accretion/dilution models, synergy valuation projections and LBO debt schedules.

MKT833 Corporate Venturing, Innovation Studios & Growth Scaling in Marketing & Brand Strategy

Theory

Establish corporate venture capital (CVC) funds, internal startup incubators and open innovation networks in Marketing & Brand Strategy.

MKT834 Venture Capital Term Sheet Negotiation & Valuation Workshop in Marketing & Brand Strategy

Practical

Draft and negotiate venture capital term sheets, liquidation preferences, anti-dilution and protective clauses.

MKT835 Corporate Sustainability, ESG Stewardship & Climate Strategy in Marketing & Brand Strategy

Theory

Align enterprise strategy with ESG reporting directives, sustainable debt financing and net-zero roadmaps in Marketing & Brand Strategy.

MKT836 MBA Strategic Consulting Project: Charter & Problem Formulation in Marketing & Brand Strategy

Practical

Formulate the formal consulting project charter, client scope and diagnostic framework for an enterprise in Marketing & Brand Strategy.

MKT837 Enterprise Risk Management, Cyber Resilience & Crisis Control in Marketing & Brand Strategy

Theory

Formulate enterprise-wide risk management (ERM) frameworks, ransomware response and corporate crisis governance in Marketing & Brand Strategy.

MKT838 Strategic Crisis Simulation & Boardroom Decision Lab in Marketing & Brand Strategy

Practical

Navigate a simulated live corporate disaster under real-time pressure, regulatory scrutiny and media glare.

Semester 4 8 Modules

MKT841 MBA Strategic Consulting Project: Enterprise Fieldwork in Marketing & Brand Strategy

Practical

Execute primary executive interviews, operational audits and internal data extraction at the client enterprise.

MKT842 MBA Strategic Consulting Project: Data Synthesis & Model Build in Marketing & Brand Strategy

Practical

Synthesize diagnostic findings, build dynamic financial scenarios and engineer customized solutions for Marketing & Brand Strategy.

MKT843 MBA Strategic Consulting Project: Executive Recommendations in Marketing & Brand Strategy

Practical

Author the comprehensive C-suite consulting report detailing implementation sequences, costs and ROI in Marketing & Brand Strategy.

MKT844 Global Business Policy, Swiss Governance & Long-Term Stewardship in Marketing & Brand Strategy

Theory

Evaluate the Swiss business ecosystem, global corporate neutrality, sovereign wealth funds and long-term value in Marketing & Brand Strategy.

MKT845 C-Suite Advisory Playbook & Organizational Change Roadmap in Marketing & Brand Strategy

Practical

Translate consulting findings into phased change management workstreams and executive KPI scorecards in Marketing & Brand Strategy.

MKT846 Executive Boardroom Simulation: Shareholder Annual Meeting in Marketing & Brand Strategy

Practical

Role-play executive board members defending annual performance and strategic initiatives before activist investors.

MKT847 Executive Leadership Legacy, Ethics & Lifelong Governance in Marketing & Brand Strategy

Theory

Formulate a personal executive governance charter, ethical leadership legacy and ongoing board directorships.

MKT848 Final MBA Capstone Defense & Oral Examination in Marketing & Brand Strategy

Practical

Defend the strategic enterprise consulting project before a jury of corporate executives and academic faculty in Marketing & Brand Strategy.

Professional Placement

Career Trajectory & Placement

Graduates of the MBA in Marketing & Brand Strategy pursue leadership roles across multinational enterprises, Swiss private banking houses, boutique consultancies, and innovative scale-ups.

Target Executive Roles

Chief Executive, Vice President Strategy, Managing Director, Senior Partner, Head of Corporate Governance.

Industry Sectors

Private Banking, FinTech, Global Supply Chain, Luxury Goods, Management Consulting, Healthcare Systems.

Swiss Private Higher Education Regulatory Notice

Brookfield Business School operates as an independent private higher education institute pursuant to Article 20 of the Swiss Federal Constitution (academic freedom) and relevant cantonal legislation in the Canton of Zug. Degrees and qualifications conferred are proprietary private Swiss academic credentials in accordance with Swiss private law.

Admissions Information

Enrolment Details

Degree Level Master of Business Administration (MBA)
Duration 2 Years (4 Semesters)
Academic Load 120 ECTS Equivalent
Delivery Executive Blended / Modular Weekend
Next Cohort Rolling Intakes (Quarterly)

Eligibility Criteria

Undergraduate degree plus a minimum of 3 years demonstrable managerial or executive experience. Admissions interview and CV review required.

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Academic Overview & Focus

Curriculum Syllabus by Semester

Career Trajectory & Placement

Enrolment Details

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