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Undergraduate Studies Programme #105 Luxury Brand & Hospitality Management

BA in Marketing & Brand Management

A rigorous Swiss private curriculum synthesizing advanced management theory, quantitative financial rigor, and executive decision science for global leaders.

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Standard Duration 3 Years (6 Semesters)
Academic Credits 180 ECTS Equivalent
Delivery Mode Full-Time / Blended
Next Intakes October & February
Curriculum Structure

Academic Overview & Focus

The BA in Marketing & Brand Management at Brookfield Business School is constructed to meet the highest European and Swiss benchmarks for executive and postgraduate education. Through an integrated balance of core theoretical frameworks, case analytics, and applied enterprise capstones, students master the discipline of strategic decision-making in volatile operating environments.

Rooted in the academic values of the Canton of Zug, the programme emphasizes fiduciarily responsible leadership, quantitative precision, technological readiness, and ethical corporate stewardship.

Advanced quantitative modeling & valuation
Boardroom strategy & fiduciary governance
Digital transformation & enterprise AI platforms
Cross-border market & geopolitical risk analysis
Modular Breakdown

Curriculum Syllabus by Semester

Semester 1 8 Modules
MKT101 Principles of Marketing & Brand Management & Organizational Foundations
Theory
Analyze fundamental organizational models, historical perspectives and operational frameworks governing modern Marketing & Brand Management.
MKT102 Financial Accounting & Managerial Costing in Marketing & Brand Management
Practical
Construct financial statements, balance sheets and compute managerial cost allocation matrices for Marketing & Brand Management organizations.
MKT103 Microeconomics & Pricing Analysis for Marketing & Brand Management
Theory
Evaluate market supply and demand, price elasticity, consumer behavior and firm equilibrium within Marketing & Brand Management sectors.
MKT104 Quantitative Methods & Business Statistics Lab in Marketing & Brand Management
Practical
Apply probability distributions, hypothesis testing and bivariate regression to Marketing & Brand Management business datasets.
MKT105 Business Communication & Critical Thinking in Marketing & Brand Management
Theory
Synthesize academic research, executive briefs, formal business reports and structured critical argumentation in Marketing & Brand Management.
MKT106 Spreadsheet Modeling & Business Intelligence Lab for Marketing & Brand Management
Practical
Engineer dynamic multi-sheet financial models, lookup functions, pivot tables and automated workflows in Excel for Marketing & Brand Management.
MKT107 Organizational Behavior & Team Dynamics in Marketing & Brand Management
Theory
Deconstruct employee motivation, interpersonal leadership, organizational culture and conflict resolution in Marketing & Brand Management.
MKT108 Business Law, Commercial Ethics & Swiss Compliance in Marketing & Brand Management
Theory
Analyze contract enforceability, liability frameworks, Swiss commercial statutes and corporate ethical codes in Marketing & Brand Management.
Semester 2 8 Modules
MKT201 Macroeconomics, Monetary Systems & Trade in Marketing & Brand Management
Theory
Examine interest rate policies, national income accounting, foreign exchange and trade balances impacting Marketing & Brand Management.
MKT202 Corporate Finance & Capital Budgeting Workshop in Marketing & Brand Management
Practical
Evaluate net present value (NPV), internal rate of return (IRR) and capital structure optimization for Marketing & Brand Management.
MKT203 Marketing Strategy & Customer Value Propositions in Marketing & Brand Management
Theory
Formulate market segmentation, brand targeting, positioning (STP) and customer acquisition funnels in Marketing & Brand Management.
MKT204 Operations Management & Process Optimization Studio in Marketing & Brand Management
Practical
Map workflow cycle times, apply bottleneck theory and implement statistical process quality control (SPC) in Marketing & Brand Management.
MKT205 Business Intelligence Dashboarding Lab for Marketing & Brand Management
Practical
Construct interactive Power BI and Tableau dashboards tracking real-time operational and financial KPIs in Marketing & Brand Management.
MKT206 Global Supply Networks & Sourcing Logistics in Marketing & Brand Management
Theory
Analyze multi-tier supplier relationships, global freight economics, incoterms and trade resilience in Marketing & Brand Management.
MKT207 Human Capital Strategy & Performance Management in Marketing & Brand Management
Theory
Design competency appraisal matrices, executive compensation schemes and talent retention frameworks in Marketing & Brand Management.
MKT208 First-Year Applied Marketing & Brand Management Practicum & Case Analysis
Practical
Execute an end-to-end organizational case study diagnosing operational bottlenecks and proposing solutions in Marketing & Brand Management.
Semester 3 8 Modules
MKT301 Strategic Management & Competitive Positioning in Marketing & Brand Management
Theory
Apply Porter's Five Forces, VRIO resource-based frameworks and blue ocean strategies to secure competitive advantage in Marketing & Brand Management.
MKT302 Advanced Financial Modeling & Valuation Studio for Marketing & Brand Management
Practical
Build 3-statement integrated financial forecast models and discounted cash flow (DCF) enterprise valuations in Marketing & Brand Management.
MKT303 Consumer Psychology & Decision Heuristics in Marketing & Brand Management
Theory
Deconstruct cognitive biases, behavioral economics, brand affinity and digital purchasing psychology in Marketing & Brand Management.
MKT304 Supply Chain Analytics & Inventory Control Lab in Marketing & Brand Management
Practical
Calculate economic order quantities (EOQ), safety stock buffers and multi-echelon network flows in Marketing & Brand Management.
MKT305 Corporate Governance, Boardroom Oversight & Fiduciary Duties in Marketing & Brand Management
Theory
Audit corporate board structures, executive remuneration, agency conflict mitigation and stakeholder rights in Marketing & Brand Management.
MKT306 Digital Business Platforms & E-Commerce Systems in Marketing & Brand Management
Practical
Evaluate multi-sided platform architectures, conversion funnel optimization and digital payment gateways in Marketing & Brand Management.
MKT307 Cross-Cultural Negotiation & Transnational Management in Marketing & Brand Management
Theory
Master interest-based negotiation tactics (BATNA), cultural intelligence frameworks and transnational diplomacy.
MKT308 Mid-Degree Applied Case Competition Studio in Marketing & Brand Management
Practical
Collaborate in cross-functional teams to solve a high-stakes competitive business challenge in Marketing & Brand Management.
Semester 4 8 Modules
MKT401 Advanced Topical Specialization & Frameworks in Marketing & Brand Management
Theory
Critically analyze state-of-the-art frameworks, emerging methodologies and specialized paradigm shifts in Marketing & Brand Management.
MKT402 Enterprise Resource Planning (ERP) & Business Process Studio in Marketing & Brand Management
Practical
Execute enterprise business processes, purchase-to-pay and order-to-cash workflows in modern ERP software for Marketing & Brand Management.
MKT403 Corporate Entrepreneurship & Venture Incubation in Marketing & Brand Management
Theory
Formulate lean canvas business models, customer discovery experiments and minimum viable product (MVP) roadmaps in Marketing & Brand Management.
MKT404 Venture Pitching, Cap Tables & Financial Projections Lab in Marketing & Brand Management
Practical
Structure capitalization tables, calculate dilution rounds and pitch ventures to angel and VC investors in Marketing & Brand Management.
MKT405 Sustainability Accounting, ESG Standards & Carbon Auditing in Marketing & Brand Management
Theory
Evaluate GRI, CSRD and ISSB sustainability reporting frameworks and measure corporate carbon footprints in Marketing & Brand Management.
MKT406 Predictive Analytics & Machine Learning for Business Lab in Marketing & Brand Management
Practical
Train decision trees, logistic classifiers and time-series forecasts to anticipate customer trends in Marketing & Brand Management.
MKT407 Risk Management, Internal Control & Enterprise Resilience in Marketing & Brand Management
Theory
Formulate COSO ERM risk matrices, key risk indicators (KRIs) and operational business continuity plans in Marketing & Brand Management.
MKT408 Second-Year Consulting Practicum & Corporate Brief in Marketing & Brand Management
Practical
Author an executive-level strategic advisory report addressing a live corporate challenge in Marketing & Brand Management.
Semester 5 8 Modules
MKT501 Global Strategic Alliances, Mergers & Acquisitions in Marketing & Brand Management
Theory
Evaluate M&A synergies, due diligence methodologies, hostile takeover defense and post-merger integration in Marketing & Brand Management.
MKT502 M&A Due Diligence & Deal Structuring Studio in Marketing & Brand Management
Practical
Conduct financial, legal and operational due diligence simulations and draft term sheets for acquisitions in Marketing & Brand Management.
MKT503 Executive Leadership, Change Management & Turnarounds in Marketing & Brand Management
Theory
Lead transformational organizational restructuring, Kotter change sequences and crisis turnaround plans in Marketing & Brand Management.
MKT504 Strategic Simulation Workshop & Executive Decision Studio in Marketing & Brand Management
Practical
Compete in multi-period executive business simulation games directing pricing, capacity and R&D capital in Marketing & Brand Management.
MKT505 Innovation Management, R&D Strategy & Patent Portfolios in Marketing & Brand Management
Theory
Manage technology adoption S-curves, stage-gate innovation funnels and patent portfolio monetizations in Marketing & Brand Management.
MKT506 Digital Marketing Campaigns & Omnichannel Analytics Lab for Marketing & Brand Management
Practical
Optimize multi-channel marketing campaigns measuring CAC, ROAS and conversion attribution models in Marketing & Brand Management.
MKT507 Research Methodologies, Survey Design & Empirical Inquiries in Marketing & Brand Management
Theory
Design primary survey instruments, sample stratification and ethical data collection protocols in Marketing & Brand Management.
MKT508 Pre-Capstone Research Proposal & Industry Scope Colloquium in Marketing & Brand Management
Practical
Formulate and defend the formal bachelor capstone project charter and experimental research scope in Marketing & Brand Management.
Semester 6 8 Modules
MKT601 Strategic Policy, Geopolitics & Global Trade Horizons in Marketing & Brand Management
Theory
Critically assess deglobalization, trade protectionism, geopolitical flashpoints and multinational resilience in Marketing & Brand Management.
MKT602 Senior Marketing & Brand Management Capstone Project: Industry Investigation & Data Collection
Practical
Gather and analyze primary and secondary corporate data addressing the approved capstone hypothesis in Marketing & Brand Management.
MKT603 Senior Marketing & Brand Management Capstone Project: Strategic Synthesis & Model Development
Practical
Engineer the comprehensive strategic framework, financial model or management solution for Marketing & Brand Management.
MKT604 Contemporary Debates & Frontiers in Modern Marketing & Brand Management
Theory
Debate controversial emerging trends, academic literature frontiers and disruptive paradigms in Marketing & Brand Management.
MKT605 Executive Presentation Skills, Board Briefing & Rhetorical Persuasion in Marketing & Brand Management
Practical
Deliver persuasive executive boardroom presentations, handle difficult stakeholder Q&A and master rhetoric in Marketing & Brand Management.
MKT606 Business Ethics, Sustainable Stewardship & Swiss Governance in Marketing & Brand Management
Theory
Audit moral decision making, long-term stakeholder stewardship and Swiss institutional governance principles in Marketing & Brand Management.
MKT607 Professional Portfolio, Personal Brand & Executive Readiness in Marketing & Brand Management
Practical
Package the comprehensive undergraduate portfolio, verifiable business case studies and career strategy in Marketing & Brand Management.
MKT608 Final Marketing & Brand Management Capstone Defense & Oral Academic Examination
Practical
Defend the final bachelor capstone dissertation before a faculty panel and industry examiners in Marketing & Brand Management.
Professional Placement

Career Trajectory & Placement

Graduates of the BA in Marketing & Brand Management pursue leadership roles across multinational enterprises, Swiss private banking houses, boutique consultancies, and innovative scale-ups.

Target Executive Roles
Chief Executive, Vice President Strategy, Managing Director, Senior Partner, Head of Corporate Governance.
Industry Sectors
Private Banking, FinTech, Global Supply Chain, Luxury Goods, Management Consulting, Healthcare Systems.
Swiss Private Higher Education Regulatory Notice

Brookfield Business School operates as an independent private higher education institute pursuant to Article 20 of the Swiss Federal Constitution (academic freedom) and relevant cantonal legislation in the Canton of Zug. Degrees and qualifications conferred are proprietary private Swiss academic credentials in accordance with Swiss private law.

Admissions Information

Enrolment Details

  • Degree Level Undergraduate Studies
  • Duration 3 Years (6 Semesters)
  • Academic Load 180 ECTS Equivalent
  • Delivery Full-Time / Blended
  • Next Cohort October & February
Eligibility Criteria

Secondary School Diploma / Swiss Matura / International Baccalaureate or recognized foreign upper-secondary certificate. English proficiency IELTS 6.0+ or equivalent.

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