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Undergraduate Studies Programme #108 Leadership & Organizational Renewal

BA in Entrepreneurship & Innovation

A rigorous Swiss private curriculum synthesizing advanced management theory, quantitative financial rigor, and executive decision science for global leaders.

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Standard Duration 3 Years (6 Semesters)
Academic Credits 180 ECTS Equivalent
Delivery Mode Full-Time / Blended
Next Intakes October & February
Curriculum Structure

Academic Overview & Focus

The BA in Entrepreneurship & Innovation at Brookfield Business School is constructed to meet the highest European and Swiss benchmarks for executive and postgraduate education. Through an integrated balance of core theoretical frameworks, case analytics, and applied enterprise capstones, students master the discipline of strategic decision-making in volatile operating environments.

Rooted in the academic values of the Canton of Zug, the programme emphasizes fiduciarily responsible leadership, quantitative precision, technological readiness, and ethical corporate stewardship.

Advanced quantitative modeling & valuation
Boardroom strategy & fiduciary governance
Digital transformation & enterprise AI platforms
Cross-border market & geopolitical risk analysis
Modular Breakdown

Curriculum Syllabus by Semester

Semester 1 8 Modules
ENT101 Principles of Entrepreneurship & Innovation & Organizational Foundations
Theory
Analyze fundamental organizational models, historical perspectives and operational frameworks governing modern Entrepreneurship & Innovation.
ENT102 Financial Accounting & Managerial Costing in Entrepreneurship & Innovation
Practical
Construct financial statements, balance sheets and compute managerial cost allocation matrices for Entrepreneurship & Innovation organizations.
ENT103 Microeconomics & Pricing Analysis for Entrepreneurship & Innovation
Theory
Evaluate market supply and demand, price elasticity, consumer behavior and firm equilibrium within Entrepreneurship & Innovation sectors.
ENT104 Quantitative Methods & Business Statistics Lab in Entrepreneurship & Innovation
Practical
Apply probability distributions, hypothesis testing and bivariate regression to Entrepreneurship & Innovation business datasets.
ENT105 Business Communication & Critical Thinking in Entrepreneurship & Innovation
Theory
Synthesize academic research, executive briefs, formal business reports and structured critical argumentation in Entrepreneurship & Innovation.
ENT106 Spreadsheet Modeling & Business Intelligence Lab for Entrepreneurship & Innovation
Practical
Engineer dynamic multi-sheet financial models, lookup functions, pivot tables and automated workflows in Excel for Entrepreneurship & Innovation.
ENT107 Organizational Behavior & Team Dynamics in Entrepreneurship & Innovation
Theory
Deconstruct employee motivation, interpersonal leadership, organizational culture and conflict resolution in Entrepreneurship & Innovation.
ENT108 Business Law, Commercial Ethics & Swiss Compliance in Entrepreneurship & Innovation
Theory
Analyze contract enforceability, liability frameworks, Swiss commercial statutes and corporate ethical codes in Entrepreneurship & Innovation.
Semester 2 8 Modules
ENT201 Macroeconomics, Monetary Systems & Trade in Entrepreneurship & Innovation
Theory
Examine interest rate policies, national income accounting, foreign exchange and trade balances impacting Entrepreneurship & Innovation.
ENT202 Corporate Finance & Capital Budgeting Workshop in Entrepreneurship & Innovation
Practical
Evaluate net present value (NPV), internal rate of return (IRR) and capital structure optimization for Entrepreneurship & Innovation.
ENT203 Marketing Strategy & Customer Value Propositions in Entrepreneurship & Innovation
Theory
Formulate market segmentation, brand targeting, positioning (STP) and customer acquisition funnels in Entrepreneurship & Innovation.
ENT204 Operations Management & Process Optimization Studio in Entrepreneurship & Innovation
Practical
Map workflow cycle times, apply bottleneck theory and implement statistical process quality control (SPC) in Entrepreneurship & Innovation.
ENT205 Business Intelligence Dashboarding Lab for Entrepreneurship & Innovation
Practical
Construct interactive Power BI and Tableau dashboards tracking real-time operational and financial KPIs in Entrepreneurship & Innovation.
ENT206 Global Supply Networks & Sourcing Logistics in Entrepreneurship & Innovation
Theory
Analyze multi-tier supplier relationships, global freight economics, incoterms and trade resilience in Entrepreneurship & Innovation.
ENT207 Human Capital Strategy & Performance Management in Entrepreneurship & Innovation
Theory
Design competency appraisal matrices, executive compensation schemes and talent retention frameworks in Entrepreneurship & Innovation.
ENT208 First-Year Applied Entrepreneurship & Innovation Practicum & Case Analysis
Practical
Execute an end-to-end organizational case study diagnosing operational bottlenecks and proposing solutions in Entrepreneurship & Innovation.
Semester 3 8 Modules
ENT301 Strategic Management & Competitive Positioning in Entrepreneurship & Innovation
Theory
Apply Porter's Five Forces, VRIO resource-based frameworks and blue ocean strategies to secure competitive advantage in Entrepreneurship & Innovation.
ENT302 Advanced Financial Modeling & Valuation Studio for Entrepreneurship & Innovation
Practical
Build 3-statement integrated financial forecast models and discounted cash flow (DCF) enterprise valuations in Entrepreneurship & Innovation.
ENT303 Consumer Psychology & Decision Heuristics in Entrepreneurship & Innovation
Theory
Deconstruct cognitive biases, behavioral economics, brand affinity and digital purchasing psychology in Entrepreneurship & Innovation.
ENT304 Supply Chain Analytics & Inventory Control Lab in Entrepreneurship & Innovation
Practical
Calculate economic order quantities (EOQ), safety stock buffers and multi-echelon network flows in Entrepreneurship & Innovation.
ENT305 Corporate Governance, Boardroom Oversight & Fiduciary Duties in Entrepreneurship & Innovation
Theory
Audit corporate board structures, executive remuneration, agency conflict mitigation and stakeholder rights in Entrepreneurship & Innovation.
ENT306 Digital Business Platforms & E-Commerce Systems in Entrepreneurship & Innovation
Practical
Evaluate multi-sided platform architectures, conversion funnel optimization and digital payment gateways in Entrepreneurship & Innovation.
ENT307 Cross-Cultural Negotiation & Transnational Management in Entrepreneurship & Innovation
Theory
Master interest-based negotiation tactics (BATNA), cultural intelligence frameworks and transnational diplomacy.
ENT308 Mid-Degree Applied Case Competition Studio in Entrepreneurship & Innovation
Practical
Collaborate in cross-functional teams to solve a high-stakes competitive business challenge in Entrepreneurship & Innovation.
Semester 4 8 Modules
ENT401 Advanced Topical Specialization & Frameworks in Entrepreneurship & Innovation
Theory
Critically analyze state-of-the-art frameworks, emerging methodologies and specialized paradigm shifts in Entrepreneurship & Innovation.
ENT402 Enterprise Resource Planning (ERP) & Business Process Studio in Entrepreneurship & Innovation
Practical
Execute enterprise business processes, purchase-to-pay and order-to-cash workflows in modern ERP software for Entrepreneurship & Innovation.
ENT403 Corporate Entrepreneurship & Venture Incubation in Entrepreneurship & Innovation
Theory
Formulate lean canvas business models, customer discovery experiments and minimum viable product (MVP) roadmaps in Entrepreneurship & Innovation.
ENT404 Venture Pitching, Cap Tables & Financial Projections Lab in Entrepreneurship & Innovation
Practical
Structure capitalization tables, calculate dilution rounds and pitch ventures to angel and VC investors in Entrepreneurship & Innovation.
ENT405 Sustainability Accounting, ESG Standards & Carbon Auditing in Entrepreneurship & Innovation
Theory
Evaluate GRI, CSRD and ISSB sustainability reporting frameworks and measure corporate carbon footprints in Entrepreneurship & Innovation.
ENT406 Predictive Analytics & Machine Learning for Business Lab in Entrepreneurship & Innovation
Practical
Train decision trees, logistic classifiers and time-series forecasts to anticipate customer trends in Entrepreneurship & Innovation.
ENT407 Risk Management, Internal Control & Enterprise Resilience in Entrepreneurship & Innovation
Theory
Formulate COSO ERM risk matrices, key risk indicators (KRIs) and operational business continuity plans in Entrepreneurship & Innovation.
ENT408 Second-Year Consulting Practicum & Corporate Brief in Entrepreneurship & Innovation
Practical
Author an executive-level strategic advisory report addressing a live corporate challenge in Entrepreneurship & Innovation.
Semester 5 8 Modules
ENT501 Global Strategic Alliances, Mergers & Acquisitions in Entrepreneurship & Innovation
Theory
Evaluate M&A synergies, due diligence methodologies, hostile takeover defense and post-merger integration in Entrepreneurship & Innovation.
ENT502 M&A Due Diligence & Deal Structuring Studio in Entrepreneurship & Innovation
Practical
Conduct financial, legal and operational due diligence simulations and draft term sheets for acquisitions in Entrepreneurship & Innovation.
ENT503 Executive Leadership, Change Management & Turnarounds in Entrepreneurship & Innovation
Theory
Lead transformational organizational restructuring, Kotter change sequences and crisis turnaround plans in Entrepreneurship & Innovation.
ENT504 Strategic Simulation Workshop & Executive Decision Studio in Entrepreneurship & Innovation
Practical
Compete in multi-period executive business simulation games directing pricing, capacity and R&D capital in Entrepreneurship & Innovation.
ENT505 Innovation Management, R&D Strategy & Patent Portfolios in Entrepreneurship & Innovation
Theory
Manage technology adoption S-curves, stage-gate innovation funnels and patent portfolio monetizations in Entrepreneurship & Innovation.
ENT506 Digital Marketing Campaigns & Omnichannel Analytics Lab for Entrepreneurship & Innovation
Practical
Optimize multi-channel marketing campaigns measuring CAC, ROAS and conversion attribution models in Entrepreneurship & Innovation.
ENT507 Research Methodologies, Survey Design & Empirical Inquiries in Entrepreneurship & Innovation
Theory
Design primary survey instruments, sample stratification and ethical data collection protocols in Entrepreneurship & Innovation.
ENT508 Pre-Capstone Research Proposal & Industry Scope Colloquium in Entrepreneurship & Innovation
Practical
Formulate and defend the formal bachelor capstone project charter and experimental research scope in Entrepreneurship & Innovation.
Semester 6 8 Modules
ENT601 Strategic Policy, Geopolitics & Global Trade Horizons in Entrepreneurship & Innovation
Theory
Critically assess deglobalization, trade protectionism, geopolitical flashpoints and multinational resilience in Entrepreneurship & Innovation.
ENT602 Senior Entrepreneurship & Innovation Capstone Project: Industry Investigation & Data Collection
Practical
Gather and analyze primary and secondary corporate data addressing the approved capstone hypothesis in Entrepreneurship & Innovation.
ENT603 Senior Entrepreneurship & Innovation Capstone Project: Strategic Synthesis & Model Development
Practical
Engineer the comprehensive strategic framework, financial model or management solution for Entrepreneurship & Innovation.
ENT604 Contemporary Debates & Frontiers in Modern Entrepreneurship & Innovation
Theory
Debate controversial emerging trends, academic literature frontiers and disruptive paradigms in Entrepreneurship & Innovation.
ENT605 Executive Presentation Skills, Board Briefing & Rhetorical Persuasion in Entrepreneurship & Innovation
Practical
Deliver persuasive executive boardroom presentations, handle difficult stakeholder Q&A and master rhetoric in Entrepreneurship & Innovation.
ENT606 Business Ethics, Sustainable Stewardship & Swiss Governance in Entrepreneurship & Innovation
Theory
Audit moral decision making, long-term stakeholder stewardship and Swiss institutional governance principles in Entrepreneurship & Innovation.
ENT607 Professional Portfolio, Personal Brand & Executive Readiness in Entrepreneurship & Innovation
Practical
Package the comprehensive undergraduate portfolio, verifiable business case studies and career strategy in Entrepreneurship & Innovation.
ENT608 Final Entrepreneurship & Innovation Capstone Defense & Oral Academic Examination
Practical
Defend the final bachelor capstone dissertation before a faculty panel and industry examiners in Entrepreneurship & Innovation.
Professional Placement

Career Trajectory & Placement

Graduates of the BA in Entrepreneurship & Innovation pursue leadership roles across multinational enterprises, Swiss private banking houses, boutique consultancies, and innovative scale-ups.

Target Executive Roles
Chief Executive, Vice President Strategy, Managing Director, Senior Partner, Head of Corporate Governance.
Industry Sectors
Private Banking, FinTech, Global Supply Chain, Luxury Goods, Management Consulting, Healthcare Systems.
Swiss Private Higher Education Regulatory Notice

Brookfield Business School operates as an independent private higher education institute pursuant to Article 20 of the Swiss Federal Constitution (academic freedom) and relevant cantonal legislation in the Canton of Zug. Degrees and qualifications conferred are proprietary private Swiss academic credentials in accordance with Swiss private law.

Admissions Information

Enrolment Details

  • Degree Level Undergraduate Studies
  • Duration 3 Years (6 Semesters)
  • Academic Load 180 ECTS Equivalent
  • Delivery Full-Time / Blended
  • Next Cohort October & February
Eligibility Criteria

Secondary School Diploma / Swiss Matura / International Baccalaureate or recognized foreign upper-secondary certificate. English proficiency IELTS 6.0+ or equivalent.

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